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Software Marketing Articles
by
Al Harberg

Here is a collection of magazine articles about software marketing that were originally published in Software Business Magazine, Midnight Engineering Magazine, or ASPects, the monthly newsletter of the Association of Shareware Professionals.

Please visit my newsletter index for dozens of more recent articles on software marketing.


Credit Cards -

What should independent software developers consider when setting up a credit card merchant account?

This article discusses the advantages of setting up a credit card merchant account, the inside information on how the banks look at your application for an account, and a discussion of which cards you should accept, whether to rent a card-swipe machine or use credit card processing software, and how to be sure you understand all of the costs involved with your new credit card merchant account.


Give Your Web Site a Sales Tune-Up -

Here are 19 actionable ideas that will make your web site a more effective sales tool.

This article presents ideas about attracting prospects to your web site, keeping them there, maintaining their interest in your software, and making it easy for them to buy from you.


Something versus Something -

Give your prospects a choice.

You can sell more software if you give your prospects choices. Why let them decide between buying your program versus your competitors', when you might be able to get them to choose between your "Pro" version and your "Standard" version?


Idiot Customers -

I've been blessed - I've never had an idiot customer.

Customers know how you feel about them. You can sell a lot more software if you treat customers with respect.


Purchase Orders -

PO's are here to stay. Learn to deal with them effectively.

Purchase Orders (PO's) are an accounting control vehicle that lets medium- and large-size companies control purchases and eliminate fraud.


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