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DP Directory, Inc.
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For about 13 cents per name, we'll email your press release to well-targeted editors. For example, our $129(US) service will send your press release to more than 1,000 computer editors. Or for $199, we'll send your press release to more than 1,600 computer, business, banking, government, and education editors. We always tailor our distribution list to your target audience. We remove off-platform and off-topic computer magazines, and we add nicely-targeted vertical-market publications. For example, if you're selling a Windows image-enhancement application, we'll remove the Palm, UNIX/Linux, and Macintosh editors from our list. And we'll remove the computer game-playing magazines and telecommunications hardware publications. Then, we'll add our list of photography magazines, as well as travel and pet editors. Need a custom list? We have thousands of other editors in every conceivable category, and we'd be happy to develop a custom list for your emailing.
There are three options: (1) I'll write your press release for $250(US). I'm Al Harberg, the president of DP Directory, Inc., and in the past twenty years, I've written thousands of press releases for software developers. I know what editors are looking for. For fifteen years before I started my public relations firm (1969 through 1984), I did applications development, management, and marketing work for two Fortune-200 companies here in greater-Hartford, Connecticut. I understand software, and I understand the computer marketplace. I'll download and install your software, and read your Help file. I'll visit your web site and read everything about your software. Then, I like to walk away from it for a couple of days, and just think about how to write the press release. I'll write and rewrite and rewrite the press release. Then our copy editor will proofread it, looking for problems with syntax and sense and agreement. She gives it a careful reading and makes comments. And then she reads it, out loud, word by word. She looks up every questionable word in at least one dictionary, making sure that it should or shouldn't be hyphenated, ensuring I meant "ensuring" and not "insuring", verifying that it should say "complement" and not "compliment", making sure there is agreement between all of the verbs and nouns, and checking that the usage is correct. When we send you a draft, you won't find any careless errors. We welcome your feedback. We can spend as long as you'd like fine-tuning the press release. (2) I'll write your press release for $165(US). There's only one difference between the $165 service and the $250 service: With the $250 service, I install and run your application. With the $165 service, I work solely from the material on your web site. Another advantage to this new service, in addition to saving you money, is that if I have any questions that are normally answered by running your program, I'll get answers instead by asking you for more information. If I can't figure it out from the words on your web site, chances are that a lot of other people can't, either. So, this lower-priced service gives you some excellent feedback on possible holes in your web site's sales pitch. With either service, you still get my twenty years of experience in writing press releases for software developers. And you get a fully-customized, professionally-written and edited press release that's in the format that the editors can use in their publications. (3) You can write your press release yourself. There is a comprehensive press release FAQ on this web site. In addition, I can send you sample press releases. I'm happy to give our customers feedback, free, on the press releases that they've written. And I'd be happy to email your press release to the editors, regardless of whether I wrote it or you wrote it.
If you enjoy filling out forms, then we have a great one. But you don't need to fill it out. Its real purpose is to allow you to send me credit card information securely. If you'd prefer, you can just email me a note, or pick up the phone and call me on (860) 659-1065, any day from late morning until early evening (east coast US time - GMT-5).
You know that write-up you saw in a computer magazine about your competitor's software? That was their press release. Please contact me today and we'll begin working on yours!
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