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If your website had a snappier marketing message...
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Your website looks great.

But the sales approach could be a lot stronger

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Al Harberg
DP Directory, Inc.
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al@dpdirectory.com
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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Al Harberg's Software Marketing Newsletter #25

from Al Harberg's library of marketing articles, designed to increase your software sales

Volume 02, Issue 15
December 7, 2004

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- Can Your Web Site Generate Impulse Sales?
- Don't Say "Shareware" in Your Press Release.
- Book Review - Success Leaves Clues - Practical Tools for Effective Sales and Marketing by John L. Stanton and Richard J. George.


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Press releases result in sales, not just downloads.
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Press releases are the most cost-effective way to get the word out about your software.

You should be sending press releases regularly, and ensuring that you get your share of the free publicity that blogs, software reviewers, magazines, and newspapers provide to software developers.

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