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- Start with your Best Sales Message.
- Should Your Next Application Be a Windows PopUp Blocker?
- Selling Software to Families.
- Book Review - The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries.
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Send press releases that will impress editors and their readers.
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Millions of software buyers make their software-buying decisions based upon what they read in the consumer and trade media.
Editors are eager to tell their readers about the newest software.
Like yours!
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Al Harberg's Software Marketing Newsletter takes the mystery and hype out of brand extensions, permission marketing, upselling, cross-selling, and after-selling, so you can concentrate on just plain selling more of your software.
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