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A well-written website can be a gold mine.
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Press Releases for Software Developers
from Al Harberg of DP Directory

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Al Harberg's Software Marketing Newsletter #31

from Al Harberg's library of marketing articles, designed to increase your software sales

Volume 03, Issue 5
August 22, 2005

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- Translation, Localization, Penicillin, and Shakespeare.
- A Fanciful History of Newsletters.
- Book Review - Never Wrestle with a Pig - and Ninety Other Ideas to Build Your Business and Career by Mark H. McCormack.


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Those 300-word write-ups about your competitors' software in the computer magazines - they're your competitors' press releases.

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News you can use about selling more software.
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