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| Al Harberg's Software Marketing Newsletter |
Here is a collection of software marketing articles that can help you increase your sales.
Subscribe Now to Al Harberg's Software Marketing Newsletter, the best way for software developers to get free, usable marketing information. We'll never use your email address for anything besides sending you this monthly newsletter.
- Rent Al's Brain, and Sell More Software.
- When Should You Send Your Press Releases to the Editors?
- Book Review - Kotler on Marketing - How to Create, Win, and Dominate Markets by Philip Kotler.
- Translation, Localization, Penicillin, and Shakespeare.
- A Fanciful History of Newsletters.
- Book Review - Never Wrestle with a Pig - and Ninety Other Ideas to Build Your Business and Career by Mark H. McCormack.
- New Trade Association for Independent Software Industry Professionals.
- How Long Should Your Web Pages Be?
- Book Review - If I Knew Then What I Know Now - CEOs and Other Smart Executives Share Wisdom They Wish They'd Been Told 25 Years Ago by Richard Edler.
- Start with your Best Sales Message.
- Should Your Next Application Be a Windows PopUp Blocker?
- Selling Software to Families.
- Book Review - The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries.
- Top Five Tips to Get Your Customers to Subscribe to Your Newsletter.
- Don't Assume that your Users have Broadband.
- Book Review - eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers by Debra Schepp & Brad Schepp.
- Book Review - How to Close Every Sale - Field-tested, can't-lose techniques to win lifetime customers - and make every sale stick! by Joe Girard.
- Drive Qualified Traffic to Your Web Site.
- Positioning your Software in your Press Release.
- Book Review - The Best Advice Ever for Becoming a Success at Work by Robert McCord.
- It's Time to Start Your 2005 Press Release Campaign.
- The CSS* Usenet Newsgroups are Back.
- Look at your Web Site from your Prospects' Perspective.
- Book Review - Entrepreneurs Are Made Not Born - Secrets from 200 Successful Entrepreneurs by Lloyd E. Shefsky.
- Can Your Web Site Generate Impulse Sales?
- Don't Say "Shareware" in Your Press Release.
- Book Review - Success Leaves Clues - Practical Tools for Effective Sales and Marketing by John L. Stanton and Richard J. George.
- Should You Use Pop-Up Windows on Your Web Site?
- ESC Launches Blog.
- Tell Prospects That Your Software is Unique.
- Formatting Your Press Release.
- Book Review - That's Outside My Boat - Letting Go of What You Can't Control by Charlie Jones and Kim Doren.
- Focus on Profits.
- Send Your Press Releases to the Vertical Market Editors.
- Book Review - Take Back Your Time - How to Regain Control of Work, Information, and Technology by Jan Jasper.
- Should You Quote Your Company's Officials in Your Press Release?
- Closing the Sale - Creating a Series of Sales Screens for your Trial Version.
- Book Review - CRM at the Speed of Light - Essential Customer Strategies for the 21st Century by Paul Greenberg.
- Twenty Year Anniversary.
- We don't read web pages. We scan them.
- Tech Book Reviews by Kathy Salisbury of Pharos Games.
- Book Review - MySQL Essential Skills by John W. Horn and Michael Grey.
- Book Review - The Invisible Touch - The Four Keys to Modern Marketing by Harry Beckwith.
- Keep Your Press Releases Impersonal.
- Start Sending Newsletters to Your Customers and Prospects.
- Educational Software Cooperative (ESC) Gets a New Board Member.
- Book Review - The End of Marketing as We Know It by Sergio Zyman.
- New, Lower-Cost Press Release Writing.
- Create Customer Expectations that your Competitors Can't Match.
- Encourage Your Customers to Tell Their Friends About Your Software.
- Book Review - Carl Young's Adobe Acrobat 6.0 by Carl Young.
- Watch Your Language! - How to increase sales by changing the way you talk to Americans.
- Your Site Map Should be a Sales Page.
- Get Listed in Magazines' Round-Up Articles.
- Book Review - Russell Rules by Bill Russell.
- What Does Your Web Site Do To Your Prospects?
- Increase Software Sales with Inconsistency.
- Your "Christmas Gift-Giving Guide" Press Release.
- Book Review - The New Positioning by Jack Trout.
- An Interview with Jessica Dewell, Former Director of RegNow.
- Sending Your Press Releases to Newspaper Columnists.
- Book Review - Direct Mail Copy That SELLS! by Herschell Gordon Lewis.
- Can Opt-In Email Lists Increase Your Software Sales?
- When Should You Send Your Press Releases to the Editors?
- Three Ideas to Get Great Marketing Information, Make Friends, and Increase Sales.
- Book Review - Ten Deadly Marketing Sins by by Philip Kotler.
- Product Line Extensions, Brand Extensions, Suites, and Software Product Families.
- The Wisdom of Bill Russell.
- Book Review - What Were They Thinking? by Robert M. McMath and Thom Forbes.
- Let's Talk About You: Sell More Software by Weaving Your Customers' Interests into your Web Site.
- Keep Prospects on your Web Site.
- Book Review - The Customer-Driven Company by Richard C. Whiteley.
- Creating a Press Resources Web Page.
- The Educational Software Cooperative (ESC) celebrates its tenth anniversary.
- Book Review - Negotiate This! by Herb Cohen.
- Upselling, Cross-Selling, After-Selling, and Just Plain Selling.
- Closing the Sale.
- Book Review - How to Sell Yourself by Joe Girard.
- Convert Your Site from Techno-Babble to English, and Sell More Software.
- Will This Work on My Machine?
- Factoids.
- Book Review - PowerLiving by Jake by Jake Steinfeld.
- Scott Swedorski Leaves Tucows: An Interview with Tucows' Founder.
- Selling Site Licenses.
- Book Review - Your Marketing Sucks by Mark Stevens.
- Losing Sight of Search Engine Visibility?
- Leading with Your Chin.
- Your Software's Unique Feature.
- Book Review - The Anatomy of Buzz by Emanuel Rosen.
- Handle Expert Advice with Care.
- Making Your Postal-Mail Memorable.
- Book Review - Unleashing the Ideavirus by Seth Godin.
- How Press Releases Can Sell More of Your Software.
- Developer-Reviewed Developers' Tools.
- New Newsgroup for Software Developers.
- Book Review - Purple Cow by Seth Godin.
- Book Review - A Field Guide to Cows by John Pukite.
- Your System Requirements are Denting Your Income.
- The History of Software.
- Internet Announcement Forum for Messaging Software.
- Book Review - EVEolution by Faith Popcorn and Lys Marigold.
- Turn Ordinary Paper into Money.
- The Press Release Horse Race.
- Please Add Me to Your Friends List.
- EU VAT and the eCommerce Companies.
- Book Review - The Big Red Fez by Seth Godin.
- Increase Your Profits by Selling Software Upgrades.
- Software Developers' Calendar.
- Lost Opportunity Costs.
- Book Review - Don't Make Me Think by Steve Krug.
- Are you making hobby income or serious income?
- The first Austin Shareware Schmooze will take place October 16-19, 2003 in Austin, Texas.
- Get your software reviewed on Kim Komando's radio show.
- Book review - Homepage Usability: by Jakob Nielsen.
- Ten tips that will give you an immediate bump in sales.
- Sell more programs by spending time in pleasant newsgroups.
- Book review - Permission Marketing by Seth Godin.
| ... and many, many more newsletters to come. Please bookmark this page, and check back often. |
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