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press release services

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Rent Al's Brain
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For $299(US) Al Harberg, the author of this website, will spend four hours analyzing your website.

I'll send you ideas that will help you sell more software.

"You'll benefit from my 25+ years experience, full-time, helping software developers market their software. My expertise is in helping you deliver a sales message that will attract your target audience to your site, speak to them persuasively, and close more software sales. My goal is to increase your income, to help you sell more software."

Learn more about getting your website sales makeover.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
al@dpdirectory.com
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   .
Press Releases for Software Developers
from Al Harberg of DP Directory

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Get a Website Review
from an Experienced Software Marketing Professional.

For $299(US), I'll spend four hours on your website, and I'll send you ideas that will help you sell more software. This proven service is your chance to get a software marketing makeover that will turn your web site into a sales machine.
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Rent Al's brain, and sell more software

Al Harberg's sales makeover service for software developers You've read my sales, marketing, and business ideas and advice in my 100+ newsletter articles. Now, you can hire me to focus my experience and expertise on helping you increase your software sales.

You'll benefit from my 25+ years experience, full-time, helping software developers market their software. I'll tap the dozens of sales and marketing books that I've read, and the countless conversations that I've had with software experts, and apply this knowledge to your website's sales presentation. I'll concentrate on your home page, product pages, about-the-company information, and order pages. I'm not going to send you boilerplate marketing theory. You'll get my best judgment on specific changes that you should make to your website - changes that I believe will result in your selling more software.

I'm not going to give you ways to trick Google into raising your search engine ranking. And you certainly don't want to hire me to run a spell-checker against your website.

I help software vendors sell more software.

My expertise is in helping you deliver a sales message that will attract your target audience to your site, speak to them persuasively, and close more software sales. My goal is to increase your income, to help you sell more software.

don't gamble on your marketing Each website review will be tailored to your specific needs. I'll use my judgment, and concentrate on the things that I think will increase your sales. I'll spend four hours in a quiet room, giving you the advice that I'd give to a close friend about the changes that I think you should make to your web site.

I'll spend four hours reading your website, thinking about it, and then writing about it. I'll email you my report. The service even includes a quick follow-up trip to your site, after you implement any changes that I've suggested.

For most developers, you'll need to sell only a few additional copies of your software to recoup the $299(US) investment in this service.

My copywriting can increase your software earnings.

As a reader of my newsletter, you know that my ideas about positioning, branding, pricing, and wording can help you accomplish that.

Now you can bring my advice one step closer. Let me suggest the best way to apply these principles to your business. I'll concentrate on your website, and send you personalized ideas that you can implement immediately.

The process will take about a week. I promise you a creative analysis of your site, full of innovative ideas, based on solid traditional marketing knowledge plus the latest web marketing techniques.

Order your website make-over now!

Order now and get a website makeover that will make a difference in your sales. Let's discuss how I can help you increase your sales.

Still undecided? Email me your URL, and I'll send you a no-obligation quotation. I'll give your website a quick look, and I'll tell you how I think I might be able to help your business grow.

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Marketing information for software developers

Here are 19 articles (divided into four groups below) from Al Harberg's Software Marketing Newsletter. These are a few of the topics that I think about when I'm working on your website sales makeover. See for yourself how these marketing ideas can increase your software sales.

How software developers can write stronger sales messages

Learn how to sell more software by emphasizing your applications' unique features. Master the challenges of translation and localization. Increase your software sales with inconsistency. Learn what your website does to your prospects. Gain insights into creating impulse sales for your programs. Write stronger sales messages.

How software authors can improve their website design

Are your web pages the best length? Tips to keep software prospects on your site. Increase your software sales by adding your prospects' interests to your sales message. Use humor to sell more software. Improve your website design.

How software vendors can create powerful marketing messages with better copywriting

Learn to examine your website from your customers' perspective. Design a website that will be scanned, not read. Ask for the sale. Stop losing sales because you're using tech-talk. Clearly state your software's operating system requirements. Strengthen your copywriting.

How software vendors can add powerful marketing pages to their websites

Create a site map that sells software. Craft a system requirements page that boosts your program sales. Give people printed download and installation instructions, and increase software sales. Sell more site licenses. Get customers to tell colleagues about your application. Add marketing pages to your site.


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Sell more software by using our press release services.
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Since 1984, DP Directory has been providing software developers with press release writing and press release distribution services.

In August, 1997 we introduced our press release emailing service, and we've helped thousands of developers increase their software sales by getting them write-ups in magazines, newspapers, and blogs.

We know the computer marketplace, and we know how to get publicity for your software.

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Subscribe to Al Harberg's Software Marketing Newsletter
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Subscribe Now to Al Harberg's Software Marketing Newsletter, the best way for software developers to get free, wall-to-wall information that will boost your software sales.

I take the mystery and hype out of brand extensions, permission marketing, search engine optimization, upselling, cross-selling, and after-selling, so you can concentrate on just plain selling more of your software.

We'll never use your email address for anything besides sending you this free monthly newsletter.

Subscribe Now. You'll like what will happen to your sales!

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