Press Releases for Software Developers
from Al Harberg of DP Directory

Software marketing - Should your next application
be a Windows popup blocker?

You can increase your software sales if you stop developing me-too, look-alike programs, and start creating unique applications.

One driver in five has held a meeting in their car. Here's a little-known fact that has little to do with software marketing - According to Office Solutions magazine, the International Carwash Association reported that 20 percent of car owners have held meetings in their car. Nineteen percent of automobile owners and leasers have relaxed on the roof of their car. I'm not sure if I was more surprised by the number of in-car and on-car get-togethers, or by the fact that there actually is an International Carwash Association. After doing a little research, I found that consumers spend more than $22.2 billion (US) each year to have their cars professionally cleaned. The estimated 75,000 carwashes in the US and Canada employ 625,000 people. The annual Car Care World Expo attracts 10,000 car cleaning professionals. What does any of this have to do with software marketing or with developing Windows popup blockers? How to choose the next software program to develop When choosing the next application that you want to develop and market, don't just look at what's popular on CNET and Tucows. The world is full of un- and under-serviced industries that are crying out for automation. Talk to professionals and tradespeople, and find out how their lives could be easier and more productive. Define a software niche, and dominate it. What looks like a tiny marketplace might actually be a multi-billion dollar industry that needs computer help. Stop creating me-too, look-alike programs It might not be practical to become the leading developer for people who spend leisure time on the roofs of their cars. But you don't have to create another me-too Windows utility. There are thousands of problems that are waiting for computer solutions. Find some fresh soil to till, and you can reap huge rewards. It's good software marketing. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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