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How to get more press coverage
Your chances of getting press coverage increase if the editor believes that your program has special appeal to a certain demographic - that it has features or benefits which will make it more appealing to one group of users, even if that makes it less appealing to others.
While there are exceptions to every rule, it's usually a mistake to position your software as something that everybody can use.
How to position your program in your press release
You don't have to blatantly tell the editors how you're positioned. They can sense your positioning from the way you present your program in your press release -
- Are you marketing the newest software, with the newest technology? Or do you offer the oldest product, with the most established, credible, and bug-free track record?
- Do you offer the least expensive application, so that many prospects can afford to buy it? Or do you sell the most expensive product, and worth every penny?
- Is your application the most powerful product, with every feature known to humankind? Or is your app the easiest product to use, without the superfluous features that your competitors make their customers wade through to get to the important stuff?
Position your software quietly in your press release
You can influence the editors' perception of the nature of your program without saying anything directly about how you want it to be positioned in the marketplace. This way, the editor of each magazine will evaluate how your program fits into the range of programs that are of interest to the magazine's readers.
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Send press releases and start getting the publicity that you deserve.
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It couldn't be simpler - Press releases drive software sales.
Talk to a pro about your press release campaign. Please call or email me, and start using New Product Announcements to increase your software sales.
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