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Overview of The Best Advice Ever for Becoming a Success at Work by Robert McCord
 
The advice comes from a wide range of experts. There are stories, checklists, and one-liners:
"Ideas are a commodity. Execution of them is not." - Michael Dell, CEO of Dell Computers.
Software Developers Can benefit from The Best Advice Ever for Becoming a Success at Work by Robert McCord
As with most business books, you have to translate the opinions from the general marketplace to the specifics of software development. Here are a couple of examples:
- You might quickly gloss over the write-up about Wal-Mart's "everyday low price" philosophy, because you don't sell commodities, at discount prices, from a retail store. Or you could think about it for a while, and wonder if you're hurting yourself by putting your software on sale from time to time. Do your sales cause your prospects to defer the software-buying decision until a later date, when they can buy from you at a discount? And, if so, how many of them remember to return to your web site to make the purchase?
- Michael McCarthy is quoted in 1997 in The Wall Street Journal as saying, "During the early 1990s, Frito-Lay researchers found that most people preferred a (potato) chip that broke under about four pounds of pressure per square inch. And consumers demand consistency. They would complain if chips were just eight one-thousandths of an inch too thick or too thin." You could quickly move on to the next story, without giving this one a lot of thought. Or you might think about how your users will react to the deviations that you've incorporated into your program's GUI. Will your customers embrace these GUI changes as exciting and innovative, or will they be turned off by them because your customers demand consistency?
Like so many business books, the amount of wisdom you extract can often be a function of the amount of work and careful thought you're willing to invest in translating general business principles into your particular market niche.
Should Software Developers Read Robert McCord's Book?
It's the kind of book that you can pick up, randomly select a page, and read for five enjoyable minutes. I found that a lot of the quotes and advice were not relevant to a mom-and-pop company in a high-tech world. But you can skim the parts that aren't on-target, and gather a lot of usable and thought-provoking material.
I'll leave you with one last quote -
"If Microsoft made cars...we'd all have to switch to Microsoft Gas." - Po Bronson, author of "The First $20 Million Is Always the Hardest".
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