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Entrepreneurs Are Made Not Born - Secrets from 200 Successful Entrepreneurs

from Al Harberg's library of marketing articles, designed to increase your software sales

Book review of Entrepreneurs Are Made Not Born - Secrets from 200 Successful Entrepreneurs by Lloyd E. Shefsky (published by McGraw-Hill, Inc.). Shefsky interviewed more than two hundred successful entrepreneurs, and tried to figure out what makes them tick.
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Entrepreneurs Are Made Not Born

Overview of Entrepreneurs Are Made Not Born by Lloyd Shefsky

He defines entrepreneurs as people with dreams. They're not necessarily smarter than the average bear, or more ambitious. They're not more courageous or bigger risk-takers.

Unlike the people whom Shefsky interviewed, I've found that quite a few entrepreneurs decide to pursue that lifestyle after finding that their jobs have been outsourced, downsized, or otherwise eliminated. They take this opportunity to finally try something they've thought about for a long time.

Shefsky tells us that entrepreneurs have the passion to pursue the dream that they nurture. There is nice, inspirational material on the excuses, myths, fears, traps, and risks that can cause you to "keep your dreams tucked away."

Shefsky points out that there's a big difference between entrepreneurs and workaholics. Entrepreneurs aren't driven to work. They're self-administering task masters, with a fervent pursuit of their own dreams.

Software Developers and Entrepreneurs Are Made Not Born

If you're dabbling with software development part time, and you're thinking about leaving your day job and doing application development work full time, then this book can help you make your decision.

You won't find a lot of practical advice about whether to incorporate your business, or whether to work out of your home or rent office space. This is a book about psychology and drive and mind-set.

Should software authors read Entrepreneurs Are Made Not Born?

Entrepreneurs Are Made Not Born will challenge your assumptions, and make you think about whether to take the plunge. I wouldn't recommend the book for people who have already started a full-time business. But if you're on the fence, then this book can give some structure to the questions that you need to ask yourself.


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