A lot of developers use pop-up windows to spice up their web sites
Pop-up windows add variety to the Internet experience. You can pop up an odd-sized window, and place it anywhere on the user's screen.
However, there are a lot of reasons to avoid using pop-up windows:
Many users will view pop-up windows as unwanted advertisements, and will close them immediately. The experience will annoy them and make it less likely that they'll buy your software.
Some users can't print pop-up windows. Often, managers who will ultimately make the software buying decision will ask their secretaries or administrative assistants to investigate software options on the Internet, and present them with printed copies of critical pages. If users can't print your pricing information, product comparison data, or other critical info, then you might lose a sale.
It's not alwyas possible to bookmark a pop-up window, or email the URL to a friend or colleague. If the information is important to your sales process, placing it in a pop-up window makes it much more difficult for potential software buyers to find it.
Unsophisticated computer users are confused by pop-up windows. Their browsers' "back" buttons don't affect these windows, and users don't quite know what to do with pop-ups.
Users like to feel that they're in control. Rather than having to listen to a salesperson's canned speech, with the Internet the buyer is in control. Buyers determine how they navigate from page to page on your web site. Serving them pop-up windows takes control away from them, and this doesn't make them more receptive to your sales message.
More and more users are using pop-up blocking software. While most sophisticated utilities don't block pop-up windows that are manually clicked open, some of them do. So, some users simply won't see your pop-up window.
Don't lose software sales because of pop-ups
There are undoubtedly times when it makes sense to present web site information in pop-up windows, despite my inability to think of a single example . If you use pop-ups on your web site, be sure that they contribute positively to your sales message.
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