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If your website had a snappier marketing message...
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Your website looks great.

But the sales approach could be a lot stronger

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
(860) 659-1065
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Press Releases for Software Developers
from Al Harberg of DP Directory


Software marketing - Tell prospects that your software is unique

from Al Harberg's cache of software marketing articles, designed to boost your software sales

Software developers can sell more software if they point out to their website visitors that their software has features and benefits that they simply can't find in applications marketed by any other business.

unique software

Say that your business is different

It's not enough to present a long list of features and benefits. You cannot assume that your web site visitors are sophisticated comparison shoppers, or that they'll be impressed by the list of features that your business offers. Assume that they don't have in-depth knowledge of your competitors' software, and tell them how unusual yours is. It's good software marketing.

Say that your software is different

Before giving software prospects a list of features, make sure you put your program in context. Use the first sentence of your press release and home page and product page to tell people exactly what your program does, and to describe its chief benefit. Continue your software sales presentation with a description of your unique features and your most important features, and explain their benefits.

And go a step further - tell prospects that your Widget program is unique. Say things like -

"Unlike other programs that don't have feature-a and feature-b, Widget makes it easy to..." Tell them that your program is a refreshing change of pace from applications marketed by other software businesses. You're offering software with a twist.

unique software developer "With its emphasis on business productivity (or safety ease of use or power or convenience or support or whatever it is that distinguishes your software from the rest of the pack), Widget is the only application that does this and that." Demonstrate that your application is custom-designed by experienced people in your field, and that it does remarkable things that they simply can't find anywhere else.

Use software marketing words like original, incomparable, extraordinary, unique, unusual, and rare. But use them thoughtfully, for features that you're really proud of.

Use software marketing phrases like out of the ordinary, off the beaten track, and one of a kind.

People talk about unique software

When people come home from a shopping trip or a business trip, they're eager to talk about the unusual item of clothing that they've purchased, or the unusual gadget that they've bought. Nobody tells their friends or family members about the dull and boring bar of soap, or about the package of razor blades that they'd picked up. By telling prospects that your software is unique, you'll make it more attractive, more memorable, and more sellable.

Talk about your business' unique software

Most software buyers don't know how to decide which program will best meet their needs. Help them decide. Point out your application's unique features, and tell them that these features are unique. Your sales will go up, and your business will prosper. And you'll feel good about your software marketing.


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Press releases result in sales, not just downloads.
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Press releases are the most cost-effective way to get the word out about your software.

You should be sending press releases regularly, and ensuring that you get your share of the free publicity that blogs, software reviewers, magazines, and newspapers provide to software developers.

Start now.

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For more than two decades, I've been working full-time with software developers.

Each month, I provide practical advice about how to increase your software sales.

Subscribe Now and watch your sales climb.

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