Your newsletter can generate software sales
"(The) combined shortage of time and attention is unique to today's information age. Consumers are now willing to pay handsomely to save time, while marketers are eager to pay bundles to get attention."
This quote, from page 42 of Seth Godin's book "Permission Marketing", stresses why traditional marketing isn't working. We all know that the software marketing effectiveness of adware and banner advertising is a tiny fraction of what it was just a few years ago. According to Seth Godin, all interruption marketing has lost its punch. People tune it out.
To market your software, you have to get your prospects' permission. For software marketers, this can mean creating an emailing list of customers and prospects, and sending them news they can use.
Crafting your newsletter
You can't simply send your prospects sales pitches. They'll unsubscribe, or they'll add your name to their anti-spam filters. Use your newsletter to give them information that they can't get anywhere else. Do some research, and tell them something new. Do a survey, and publish the results. Tell them new ways that they can use the software that they already bought from you, so that they can be more productive, save money, or learn something new.
Here's a secret - Your customers and prospects can help you write your newsletter. Keep a list of the intriguing ideas that they email you. When they send you questions that are too involved to be just FAQ entries, turn your replies into thoughtful newsletter articles, and share them with all of your subscribers.
In addition to the articles providing usable information, your software company's image will benefit in a number of ways. You'll demonstrate that you have an enthusiastic base of customers who are giving your application a workout. You show potential customers that you're actively supporting your software, and that they can expect you to consider their ideas, too. You'll project the image of a developer who is evaluating and enhancing the application, rather than a merchandiser who is trying to sell additional copies of a static product.
Start sending newsletters now
Give your prospects and customers vital information, and they'll look forward to your marketing messages about your software.
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Sell more software by using our press release services.
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The biggest cost of a press release campaign is the lost opportunity cost.
Don't use a part-time press release emailing company with a thrown-together list.
DP Directory has the strongest software lists in the industry, as well as vertical market lists that will help you increase your sales in many lines of business.
Contact DP Directory today.
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