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Ask friends to tell friends about your software
Word of mouth advertising is one of the most effective and least expensive ways to get the word out about your software.
Ask your customers to tell their friends about your programs. Include a tell-a-friend link in your help file. Put a tell-a-friend program on your web site.
Assure them that your tell-a-friend program is safe. Even though it requires that they give you their email address and their friend's email address, you'll never give, trade, or sell their addresses to anybody else.
Here's how you can start with word-of-mouth buzz -
Make it personal. For example -
Please tell your developer friends about my newsletter. They're interested in ways to sell more of their software, and they'll thank you for telling them how easy it is to subscribe. I'll thank you, too!
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A poorly-written press release won't increase your income.
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Press releases increase your software's visibility with the buying public.
Start your press release campaign today.
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Software selling info, without the hype, in your inbox once a month. Free.
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If you keep doing the same old things, your software sales won't go up.
Subscribe now to Al Harberg's Software Marketing Newsletter, and learn sales techniques that will increase your bottom line.
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