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Overview of Carl Young's Adobe Acrobat 8
 
You'll sell more software if your web site contains compelling pre-sale information. You'll reduce your company's support burden if your site offers a library of post-sale documentation. With hundreds of millions of copies of Adobe Reader in the marketplace, a lot of your customers and prospects are looking for your information in .pdf format.
This book helps you decide if Acrobat is the tool that you need to create and maintain .pdf documentation. If so, the book is an excellent how-to guide and reference work.
Software Developers and Carl Young's Adobe Acrobat 6
Like most third-party software books, this one provides a wider focus than the material that's available from the software publisher. You get insights into the application's strengths and weaknesses, and information about add-on products.
The book explains how you can create .pdf's in various ways, such as from Acrobat Distiller, directly from an application, using third-party utilities, or by scanning printed documents. It discusses the differences between Adobe Acrobat 6 Elements, Standard, and Professional editions. If you decide to select Acrobat 6, you'll get practical advice on how to perform both simple and complex tasks.
Should software authors read Carl Young's Adobe Acrobat?
The book's author, Carl Young, produces the world's major PDF conference each year. Adobe selected him to run their first public Acrobat 6 training sessions. He knows the material, and writes well. The book is well organized and well illustrated. While Carl Young's Adobe Acrobat 6.0 isn't targeted at systems developers, it is meant to be read by people who are comfortable with computers; for example, there's no infuriating newbie-talk that explains how to move your mouse and select items from drop-down menus. If you're going to spend any time using Acrobat 6, this book's $35(US) cover price is a minor expense in your quest to use Acrobat effectively.
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Press releases put your software in front of thousands of eyeballs.
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You have to send your New Product Announcement to the right people.
You're wasting time and money if you're sending press releases to generic names (such as "Software Editor" versus real names such as "John Smith") or to generic addresses (such as news@ instead of jsmith@).
Use a professional service that will deliver your press releases to the right mailboxes.
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