There are four ways that people can find things on your website
(1) Some people will read from top-to-bottom until they find the software that they're looking for. More accurately, they'll skim the words and bullet points, and glance at the diagrams and screenshots, hoping to find something close to what they're looking for.
(2) Other folks will look for your navigation bars. They'll look for horizontal nav bars across the top and bottom of your home page, and vertical nav bars at the left or right.
(3) A lot of people like to search websites. Including a search engine on my site is on my to-do list, and it should be on most developers' to-do lists, too.
(4) Some people will look at your home page for a few seconds, and then go to your site map.
Most site maps are bare-bones outlines of the URLs that are available. A good site map will be a sales device that will make it easy for prospects to find and buy your software.
If you're selling several unrelated or loosely-related programs, create a table. Include the product name, a brief description, the URL for downloading the trial version, the price (and a link to the sales page), a link to your system requirements, a link to your FAQ, and the URL of your support pages.
If you offer related products, point to the product comparison tables that you've created.
Make it easy to find contact information and a description of your company.
Show links to articles, white papers, and reports in your ever-expanding Resources section. These are the content-rich web pages that the search engines love, and use to drive enormous amounts of traffic to your site.
Make every sentence of your site map sell your software
Present a professional, inviting picture of your mISV and the software that you offer. Make your site map a software sales tool.
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