Computer, business, and multi-media magazines regularly publish round-up articles.
These roundup articles compare various applications. Every month, we see magazine articles entitled "Top ten video conversion applications" or "The best business photography programs". Getting your fair share of this roundup article publicity should be part of your software marketing mix.
Get your share of free publicity
It's important to have your software listed in these articles. If a magazine or newspaper reader is about to buy the kind of software that's described in the article, then being reviewed in the article can result in a direct sale. If users are thinking about making a purchase in the coming months, they'll tear out the article and file it for future use.
You don't have to win to sell more software
You don't have to be awarded the most stars, or get the editors' recommendation, for these articles to sell your software. For example, a music cataloging software application can have a three-star program with a comment like "solid basics, but lacks feature-A and feature-B", and you can get more sales than the five-star program, because a lot of people don't want to wrestle with, or pay for, unnecessary features in their multi-media software.
Send press releases and get press coverage
To be considered for round-up articles, send press releases to the editors, software reviewers, and columnists. Regularly. Include full contact information (postal address and phone number, in addition to URL and email address) so that the editors will take you seriously, and realize that you're a long-term player in the marketplace.
Include the vertical-market editors. For example, if you're selling multi-media software, in addition to the tech editors, you'll want to send your press releases to music editors, video magazines, and photography blogs.
It takes time to build a reputation with the editors. But good brand name recognition can generate a lot of sales. Make press releases part of your software marketing mix.
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Press releases make your software stand out from the herd.
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Your press release has to convince the editors that you have a unique application that can make their readers' lives better.
Your press release also has to sell your program's benefits to the publications' readers. And you have to do all of this without sounding like a sales pitch. You need professional help.
And you have to do all of this without sounding like a sales pitch.
You need professional help.
Contact Al Harberg now.
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Free tips about writing newsletters, sales messages, and PAD files.
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Take the guesswork out of marketing.
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