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Press Releases for Software Developers
from Al Harberg of DP Directory

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Russell Rules 11 Lessons on Leadership from the Twentieth Century's Greatest Winner

from Al Harberg's library of marketing articles, designed to increase your software sales

Book review of Russell Rules - 11 Lessons on Leadership From the Twentieth Century's Greatest Winner by Bill Russell (published by Dutton). The NBA's biggest winner shares his secrets.
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Overview of Russell Rules by Bill Russell

Russell Rules by Bill Russell

When somebody leads a National Basketball Association team to 11 championships in 13 years, it's likely that they know something about winning. Bill Russell did and does.

Russell writes about the power of winning as a team. You can not only out-play your opponents, but out-think them, and reach a high level of success, if you understand your strengths, your limitations, and the roles that each person is called on to play.

Software developers and Bill Russell's Russell Rules

Winning over a long period of time has little to do with luck or accident. Winning is about mental and emotional skill sets. And winning is a team endeavor.

It's rare a software developer to have all of the skills needed to succeed. A successful developer has to have imaginative ideas, solid analytical skills, the ability to design a rock-solid application, programming and testing skills, business management experience, marketing prowess, and communication skills. Whether it involves creating web art or negotiating contracts, developers have to do it all. You have to determine which tasks to do yourself, and which to leave to the experts.

Interpersonal and communication skills are paramount. Yet developers are often at odds with their most important stakeholders. I think Bill Russell would shake his head in dismay if he saw some of the interactions between developers and their eCommerce providers, download site owners, and other teammates.

Should developers and mISVs read Russel Rules?

Unlike many sports figures who were successful solely because of their athletic prowess, Bill Russell understood the principles that made him a winner. I'm glad he shared his ideas. His book is a quick read, and it will be even more fun if you enjoy NBA basketball.

One last quote from Bill Russell: "It's hard work being a winner. If it weren't, everyone would be doing it."


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