Craft a sales presentation with inconsistent spellings
When you email your press releases to the editors, you need to ensure that you're spelling words consistently. Proper nouns, including your company and product names, have to have the same capitalization, spacing, and spelling.
On your web site, however, you may want to consider another strategy. Your company and product names have to be spelled properly. But you might want to introduce variations of other key words and phrases.
Say "email" and "e-mail". Say "website" and "web site". Say "database" and "data base".
Include every spelling under the sun
Be sure that your web site includes all proper spellings and upper/lower case combinations of your keywords. Hide the misspellings of the important terms in your web site images' alt tags. By using inconsistent spellings, you'll lower the keyword density of some of your terms (in favor of the new variations). Because of these new variations, however, the search engines will start sending more visitors to your web site.
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