Craft a sales presentation with inconsistent spellings
When you email your press releases to the editors, you need to ensure that you're spelling words consistently. Proper nouns, including your company and product names, have to have the same capitalization, spacing, and spelling.
On your website, however, the rules of software marketing force us to consider another strategy. Your company and product names have to be spelled properly. But you might want to introduce variations of other key words and phrases.
Say "email" and "e-mail". Say "website" and "web site". Say "database" and "data base".
Include every spelling under the sun
Be sure that your website includes all proper spellings and upper/lower case combinations of your keywords. Hide the misspellings of the important terms in your web site images' alt tags. By using inconsistent spellings, you'll lower the keyword density of some of your terms (in favor of the new variations). Because of these new variations, however, the search engines will start sending more visitors to your web site. Inconsistent spelling of keywords and key phrases is good software marketing.
Quick Links:
Lists: computer, business
, education, multimedia, game, programming, others
Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
Copyright © 1997-2011 DP Directory, Inc.
|
. |
. |
 |
 |
 |
|
Press releases get your software noticed.
|
|
 |
|
 |
|
There are hundreds of editors who could feature a press release about your software.
Free!
You just need to send them your press release.
Start your press release campaign today.
|
|
|
|
|
Hard-hitting software marketing information. Monthly. Free.
|
|
|
|
|
|
Al Harberg's Software Marketing Newsletter provides insights into powerful sales writing techniques, selling site licenses, avoiding lost opportunity costs, and using press releases to increase your income.
Subscribe Now.
|
|
