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Send holiday-related press releases for your software
If you're marketing games or a consumer or home entertainment application, you should be thinking about your year-end holiday press release. While it takes three to four months to get a press release published in the monthly computer consumer and trade magazines, they often need a little more time for their "Hot Software for the Holidays" articles.
Send your press releases in July to make sure your applications will be considered. In addition to saying "Review Copy Available on Request" or "Screenshots Available on Request", you might want to also say "Screenshots Available for Your Year-End Holiday Gift-Giving Guide".
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