Press Releases for Software Developers
from Al Harberg of DP Directory

What time of day should you submit your press releases to the editors?

There are two great times to Submit press releases to editors and bloggers.

Send press releases overnight Many editors are "morning people". They come to work, clean their inboxes, and want to begin the day by identifying hot new software applications. Like yours. If you believe that editors are morning people, then make sure your press release is in the editors' inboxes when they come to work. Schedules are personal, and not related to the editor's field of specialty. It doesn't matter if it's an education editor who is looking for an educational press release for the magazine's blog, or a business writer who needs a news release for a weekly newspaper column. Send news releases during the day Wait until the editors have come to work, emptied their inboxes, and had a cup of caffeine. Your press release would arrive in the editors' inboxes while they're settled in at work. My experience sumbitting press releases While most people ask me to email their press releases during the afternoon (east coast US time - GMT-5), more and more developers want their press releases sent overnight or over the weekend. I'm happy to submit them any mid-day or evening. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ Copyright © 1997-2010 DP Directory, Inc.

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When prospects read a press release about your software, they reach for their credit cards. Writing an effective New Product Announcement can be difficult. You can't send the editors the sales pitch from your website or from your PAD file. And you can't send them a nice story about your software. You have to send them a professionally-crafted press release that they can use. We can help! Get in-depth software marketing insights by subscribing to Al Harberg's Software Marketing Newsletter. Subscribe Now to Al Harberg's Software Marketing Newsletter, the best way for software developers to get free, wall-to-wall information that will boost your software sales. I take the mystery and hype out of brand extensions, permission marketing, search engine optimization, upselling, cross-selling, and after-selling, so you can concentrate on just plain selling more of your software. We'll never use your email address for anything besides sending you this monthly newsletter. You'll like what will happen to your sales! Subscribe Now