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Press Releases for Software Developers
from Al Harberg of DP Directory


Software Marketing - What time of day
should you submit your press releases to the editors?

from Al Harberg's library of software marketing articles, designed to help you sell more software

There are two great times to submit press releases to editors and bloggers. Knowing this information will boost your software marketing.

news release timing

Send software press releases overnight

Many software editors are "morning people". They come to work, clean their inboxes, and want to begin the day by identifying hot new software applications. Like yours. If you believe that editors are morning people, then make sure your press release is in the editors' inboxes when they come to work.

Schedules are personal, and not related to the editor's field of specialty. It doesn't matter if it's an education editor who is looking for an educational press release for the magazine's blog, or a business writer who needs a business news release for a weekly newspaper column.

Send software news releases during the day

Wait until the editors have come to work, emptied their inboxes, and had a cup of caffeine. Your press release would arrive in the editors' inboxes while they're settled in at work.

My experience submitting software press releases

While most people ask me to email their press releases during the afternoon (east coast US time - GMT-5), more and more developers want their press releases sent overnight or over the weekend. I'm happy to submit them any mid-day or evening. I'll support whatever software marketing strategy you think is best.


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When prospects read a press release about your software, they reach for their credit cards.
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Writing an effective New Product Announcement can be difficult.

You can't send the editors the sales pitch from your website or from your PAD file.

And you can't send them a nice story about your software.

You have to send them a professionally-crafted press release that they can use.

We can help!

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