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Three simple steps -
(1) Add my email address to your anti-spam filter's whitelist, so my newsletters will always arrive.
(2) Forward my newsletters to your friends and colleagues who market software, so their software sales will increase, too.
(3) Write yourself a note so that the next time you send a newsletter to your customers, you ask them to add your email address to their whitelist, and send your newsletter to their friends.
Ask for the sale
The bottom line: Every "how to sell" book tells you that you have to ask for the sale. Ask!
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