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from the book Russell Rules by Bill Russell, Dutton, 2001
I always regarded the first day of practice as the beginning of a championship season.
Imagination is the gateway to innovation. Innovation is the foundation of differentiation. Winning is the greatest form of differentiation.
Success is a result of consistent practice of winning skills and actions. There is nothing miraculous about the process. There is no luck involved. Amateurs hope, professionals work.
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Use press releases to tell thousands of prospects about your software.
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The press release that you send to the editors has to be in the format that they can use.
Hire a professional marketing person to write your press release, rather than a programmer who is sending press releases as a side business.
You owe it to yourself to do it right!
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Insights on selling more software, free of charge, free of hype, free of spam.
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If you keep doing the same old things, your software sales won't go up.
Subscribe now to Al Harberg's Software Marketing Newsletter, and learn sales techniques that will increase your bottom line.
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