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Restaurant timing
Studies have proven that restaurants can make more money by playing fast music during peak eating hours. By playing music with a brisk beat, patrons eat more quickly, freeing up tables for the next round of customers.
Website timing
I'm not sure that blinking text and annoying animated .GIF files will make your prospects chew faster, but they will drive them to visit your competitors' websites.
Another great way to rush people off of your website is to not tell them immediately what platform your software runs under. Few people have the patience to hunt in every cubbyhole to try to find your platform information. And even fewer people are going to download or purchase your application if they don't have a clue whether it will run on their system.
Keep people on your site longer
- Create a color scheme that complements your software. If you're selling arcade games, then blow your visitors' socks off with over-the-top graphics. If you're offering business applications, then choose a look and feel that cries "Professional!".
- Eliminate links to your favorite sports team, your local weather, and your favorite charity or political party. If you feel deeply about supporting any of these causes, then take the additional step of creating a dedicated web site. You'll get more than enough incremental sales from your software site to pay for your non-profit site. On your software site, keep visitors intrigued with the benefits of your software.
- Avoid humor. What's funny to you might be offensive or incomprehensible to others. Unless you're certain that all of your website visitors speak the same language, and have the same life experiences, avoid humor.
- Ask questions. Engage your prospects. Get them thinking about how their lives would be better if your software were installed on their computers.
- Invite people to bookmark your site so they can return to it when you add exciting new content. Add exciting new content to your site.
It takes work to make your site inviting, and keep it fresh. But this extra work will result in extra sales.
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Press releases result in sales, not just downloads.
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Don't personalize the press releases that you send to the magazines and newspapers.
It's unprofessional.
The editors know that even the simplest email client supports email-merges, and they're really not impressed by a "Dear Sally:" salutation.
Talk to a pro, and send your press release in the format that editors will respect.
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Free tips about writing newsletters, sales messages, and PAD files.
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Need help finding the right marketing books?
Al Harberg's Software Marketing Newsletter has in-depth reviews of the best marketing books available.
The newsletter is free. Subscribe Now!
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