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Overview of The Customer Driven Company by Richard Waiteley
 
While there's been a lot of talk about delivering quality products and services, this book provides a practical guide. The author believes that there are two types of companies: companies that consistently deliver excellence, and the companies that go out of business. And you have to look at excellence from your customers' perspective.
Can Waiteley's Book Help software developers sell more programs?
A lot of the book is about instilling a customer-driven mindset throughout your organization. With a one- or two-person software company, you don't need to spend a lot of time learning how to saturate your employees with your vision, or liberate your customer champions.
But there is a lot of good material about how to organize and implement a customer-driven mindset in companies of all sizes.
Should software authors read Richard C. Waiteley's "The Customer-Driven Company"?
The book has a lot of good insights, case studies, and checklists. It forces us to think about our attitudes toward our customers, and our willingness and ability to respond to the marketplace. It reminds us that we have to ask customers for feedback and respond to complaints. If you don't have a lot of management books on your shelf, this is a good one to add.
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