Press Releases for Software Developers
from Al Harberg of DP Directory

Negotiate This! by Caring, But Not That Much

Book review of Negotiate This! By Caring, But Not T-H-A-T Much by Herb Cohen (published by Warner Business Books). Gain the skills that you need to negotiate a deal with a software publisher, craft terms with an affiliate, or jointly market your software with another mISV.

Overview of Negotiate This by Herb Cohen When I heard Herb Cohen plugging his book on the Imus in the Morning show, I decided to buy it as a reference book, in case I ever find myself negotiating with strategic partners or colleagues. But it's such an interesting book, and such an easy read, I found myself devouring all 369 pages. It's a common sense guide to dealing with people whose goals and objectives are different from your own. Cohen regards negotiation as the game of life. Successful negotiators treat it like a game, and don't get too emotionally involved in the outcome. Software Developers and Herb Cohen's Negotiate This! Whether you're trying to work out a deal with a software publisher, negotiate terms with an affiliate, or figure out how to jointly market your software with a colleague, you need to have some basic negotiating skills. This book presents a lifetime of examples, good and bad, that we can all learn from. Set high goals. Understand that "no" does not mean "never". Don't blindly accept the way the other side has framed the problem. Take your time. And stay emotionally detached from the negotiations. Should mISVs and Software Developers Read Negotiate This! While much of the book describes face-to-face negotiations, there's a lot that we can learn from this "Negotiation 101" approach to the topic. Cohen has an insightful way of looking at interpersonal relationships, and the book has a lot of good ideas. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ Copyright © 1997-2010 DP Directory, Inc.

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