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Ask for the sale!
Without exception, every book on sales that you will ever read will tell you that the number one reason for failure to sell is failure to ask for the sale.
In face-to-face selling, inexperienced sales people explain the product's features and benefits, and expect people to reach for their wallets. It doesn't work that way. You have to ask for the sale.
Buy now
It's no different on the Internet. Sure, your web site has to paint prospects into a word picture in which they see themselves benefiting from owning your software. But you have to say "Order Now". You have to have easy-to-find "Buy Now" buttons. You have to ask for the sale.
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Sell more software with press releases.
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Press releases increase your software's visibility with the buying public.
Start your press release campaign today.
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In Al Harberg's Software Marketing Newsletter, you'll find tips about writing newsletters, press releases, and PAD files.
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