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Overview of Joe Girard's How to Sell Yourself
The Guiness Book of Records calls Joe Girard the world's greatest salesman. As a Cadillac salesman, he outsold every other car salesman in the US, 12 years running. In How to Sell Yourself, he tells how he went from humble beginnings to being a successful sales person. In Joe's mind, he didn't sell cars. He sold himself.
How Joe Girard's Book can help software developers
While much of this book deals with face-to-face sales, most of the principles apply to selling software on the Internet. The key to a successful sales career is selling yourself, and becoming the kind of person that people trust, and feel comfortable buying from. In a world where big corporations spend millions of dollars buying name recognition for their brands, Joe Girard used honesty and friendliness and a commitment to service to build a sales career.
Software developers can apply these same principles to their websites. Your website has personality. And you can communicate these principles with your writing style, your customer service policies, and the overall friendliness of the website and the software that you're marketing.
Should software vendors buy "How to Sell Yourself" by Joe Girard?
Software developers can learn a lot by studying successful people in other fields. How can you not learn to sell more software by spending a couple of hours reading the insights of a man who built a successful sales career and a sterling reputation in a competitive field? This book is a quick read, and worth the effort. It can give you some keen insights into software marketing.
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Market your software application with press releases.
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You have to send your New Product Announcement to the right people.
You're wasting time and money if you're sending press releases to generic names (such as "Software Editor" versus real names such as "John Smith") or to generic addresses (such as news@ instead of jsmith@).
Use a professional service that will deliver your press releases to the right mailboxes.
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Subscribe to this free marketing newsletter only if you want more software sales.
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In Al Harberg's Software Marketing Newsletter, you'll find tips about writing newsletters, press releases, and PAD files.
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