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Overview of PowerLiving by Jake
by Jake Steinfeld
Jake Steinfeld is a personal trainer to Hollywood's stars, and the head of a sports equipment company that uses half-hour TV infomercials successfully to sell millions of units.
However you define someone else's success, it is usually accompanied by activities and results that can be translated and used in our own lives. Jake discusses the principles that have worked for him.
Software developers and PowerLiving by Jake
One of Jake's major principles is protection of his "Body by Jake" brand. He discusses the smart - and significantly less smart - things that he's done over the years to maintain the image that he's worked so hard to build.
Software developers can apply Jake's experience to their decisions about choosing affiliate partners, forming strategic relationships, linking to other developers' web sites, releasing software that's not quite ready to be released, and the thousands of other business decisions that we all make every month.
Should software developers read PowerLiving by Jake?
You can learn a lot from the experiences of successful people in fields that have nothing to do with software development. A lot of autobiographies are carefully crafted to portray the author as having made the perfect decision at each critical point in his or her life. Jake's story is different. He talks about his good and bad decisions, and how they shaped his successful company. It's an easy read, and it's worth a couple of hours of your time.
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Launch your software with press releases.
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Your press release has to convince the editors that you have a unique application that can make their readers' lives better.
Your press release also has to sell your program's benefits to the publications' readers.
And you have to do all of this without sounding like a sales pitch.
You need professional help.
Contact Al Harberg now.
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Al Harberg's Software Marketing Newsletter delivers innovative insights that can spike your software sales.
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Buy the book from amazon.com
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