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Overview of Unleashing the IdeaVirus by Seth Godin
 
There was a time when you could market by interrupting people. If you presented enough people with a television commercial or a magazine ad, you could sell a lot of product.
Today, that's no longer possible. You need to teach customers to market to each other. Light a fire under influential users, and get out of the way.
Can Seth Godin's "Unleashing the IdeaVirus" help mISVs sell more software?
An ideavirus is a particularly effective form of buzz. You create an idea that grows and infects everyone it touches.
For example, you give people free email accounts, and you require that their signature file be an advertisement for your free email service. Every time a client sends an email, they spread your ideavirus.
While Godin doesn't mention any of them in his book, there are a number of tools available that can help software developers create and propagate ideaviruses.
- Press releases can tell influential editors about your application, and they can spread your ideavirus to thousands of their readers.
- A well-designed affiliate program can energize a team of sneezers who can spread your ideavirus.
- You can add "tell a friend" buttons to your product pages. Help your customers and prospects talk about your software.
- You can write magazine articles, speak in front of industry groups, and do other things to get your ideavirus launched in your target communities.
Should software developers read Unleashing the IdeaVirus?
The ideavirus is a cute concept. If your software is unique, it's worth thinking about how to use an ideavirus to spread the word. Even if your software is a commodity product in a commoditized niche, it's still worthwhile to think through every opportunity available to use word-of-mouth to publicize your application.
This book is not particularly about the computer industry. The press release, affiliate, and other examples above are my ideas, and not something that you'll find in the book. For this book to be useful in your software business, you'll have to do a lot of translating from its general principles to your software niche.
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Press releases make your software stand out from the herd.
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Writing an effective New Product Announcement can be difficult.
You can't send the editors the sales pitch from your website or from your PAD file.
And you can't send them a nice story about your software.
You have to send them a professionally-crafted press release that they can use.
We can help!
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