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Overview of Purple Cow by Seth Godin
 
Godin believes that you have to be remarkable, or your business is going to fail. Remarkable marketing means building things worth noticing right into your products. You won't be remarkable if you create a me-too product, and attempt to sell it with an unusual marketing or sales campaign.
Can mISVs Benefit from Seth Godin's Purple Cow?
I think Godin would be appalled by the number of look-alike products that independent software developers are bringing to market. If he knew the software market, he would be screaming, "The world does not need another print screen program or anti-spam application."
You have to put a purple cow into every application you develop. Start innovating. Don't think that you can compensate for a ho-hum program by buying adwords, banner ads, or popunders.
Should software developers read Purple Cow?
Developers have to create remarkable products, and get them immediately into the hands of early adopters, and people who will use buzz to spread the word. Short development cycles, along with major changes, are the way to sell software.
This is not a book about the computer industry. However, in one case study in our industry, Godin says that Logitech became the fastest-growing technology company in America by recognizing that they're in the fashion business. They may not make high-tech mice, but they make unusual ones that people want to buy.
The book is a quick read. It's worth the hour or two you'll spend with it.
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A professionally written press release can spike your software sales.
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Don't think that sending your press releases to the web portals is a substitute for sending press releases to print magazines and newspapers and to blogs.
Web portals increase your spam, and don't help your sales.
Real press releases bring buyers to your website.
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News you can use about selling more software.
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Need help finding the right marketing books?
Al Harberg's Software Marketing Newsletter has in-depth reviews of the best marketing books available.
The newsletter is free.
Subscribe Now.
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Buy the book from amazon.com
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