Press Releases for Software Developers
from Al Harberg of DP Directory

EVEolution - Understanding Women - Eight Essential Truths that Work in Your Business and Your Life

Book review of EVEolution - Understanding Women - Eight Essential Truths that Work in Your Business and Your Life by Faith Popcorn and Lys Marigold (published by Hyperion). EVEolution is a new marketing theory that is based on the notions that men and women are different with respect to how they buy things, and that it makes no sense to market to them in the same way.

Overview of EVEolution by Faith Popcorn The authors believe that there are real differences between women and men which affect the way they receive marketing messages and the way they shop. It has become politically fashionable to deny that there are gender differences. Popcorn and Marigold insist that we have to recognize the real differences that do exist, and make sure we're marketing effectively to women. The book presents eight Truths that "reveal how to understand, reach, motivate, and sustain the loyalty of the female customer." Can Faith Popcorn's EVEolution help software developers? A lot of women and girls are making software buying decisions. Women's demographics in the teaching profession are strong. And mothers make most buying decisions for household goods. There are 13 million single mothers in the US. I believe that the ideas, case studies, and blue-sky brainstorming in this book can trigger ideas that will result in more software sales. Whether it's setting up a message board and establishing a community of users of your software, or adding an "About the Company" page to your web site that identifies your company as a female-owned business, there are things that you can do immediately that will increase sales. The book is not about selling software. Most of the examples are about creating brand loyalty and long-term sales for household and personal consumer goods. You have to think about how to apply these principles to a high-tech business. Should programmers read EVEolution by Faith Popcorn? Women buy differently than men. Women have money. You can sell more software if you target women effectively. While I wouldn't name any of this book's theories "Truths", there are some excellent insights into how to market more effectively to women. The 8 to 12-year old girls' market has 15-million members in the US alone. And these youngsters spend $5-billion each year just on clothing. They need to buy your software, too. This 250-page, $15.95(US) book is a quick read. One or two ideas from EVEolution can make it a good investment of your time. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ Copyright © 1997-2010 DP Directory, Inc.

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Advertising is expensive. Press release campaigns are affordable. The press release that you send to the editors has to be in the format that they can use. Hire a professional marketing person to write your press release, rather than a programmer who is sending press releases as a side business. You owe it to yourself to do it right! Subscribe to this free marketing newsletter only if you want more software sales. It's always been easy to find bad marketing advice about selling software. Now you can get advice from a professional. It's monthly, and it's free. Subscribe Now. Buy the book from amazon.com