Press Releases for Software Developers
from Al Harberg of DP Directory

The press release horse race

When choosing a company to email your press releases to the editors, make sure you're getting somebody who will give your press release a careful reading, and give you tough, honest feedback.

The horse race - Getting a press release printed is a lot like winning a horse race. The winner of a horse race might win $32, while the horse who comes in third wins only $3. That's because the horse who comes in first runs ten times faster than the horse who comes in third. Right? Five times faster? Twice as fast? Half again as fast? In reality, it's difficult to measure the tiny differences between the three horses who win, place, and show, and the horses who don't win any money. The press release - It's the same with press releases. If an editor has room for three New Product Announcements, and she has a pile of 25 press releases, she has a difficult job. Even if she likes your software better than the others, if your press release isn't in the standard format, or if it has errors in grammar, syntax, or usage, then she's likely to select your competitor's press release for publication. An experienced press release writer can give you an edge. The press release winner - Just as the horse who comes in fourth doesn't win any money, the editor's fourth-favorite press release won't generate any sales for you if she only has room to print three. Even if you write your press release yourself, make sure an experienced PR person reviews it before it goes out to the editors. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ Copyright © 1997-2010 DP Directory, Inc.

.

.

Press releases generate sales. Period. It takes experience to write a press release that will get the media excited about your software. Contact us today about writing your press release, and emailing it to the editors. Subscribe to Al Harberg's Software Marketing Newsletter Al Harberg's Software Marketing Newsletter provides insights into powerful sales writing techniques, selling site licenses, avoiding lost opportunity costs, and using press releases to increase your income. Subscribe Now.