Circumvent prospects' and customers' spam filters
Ask your customers and newsletter subscribers to add your address to their anti-spam software's whitelist, or friends' list, or whatever they call the list of addresses that they automatically let through their filtering system.
In this newsletter, I talk a lot about selling more software, and making more sales, and bringing in more money. Phrases like these could get my newsletter caught in your spam filter. So please do two things:
- Add me to your friends' list, and
- Write a note like this to your customers and ask them to add you to their friends' list.
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Press releases put you on the same footing as the multi-million dollar software developers.
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Don't personalize the press releases that you send to the magazines and newspapers.
It's unprofessional.
The editors know that even the simplest email client supports email-merges, and they're really not impressed by a "Dear Sally:" salutation.
Talk to a pro, and send your press release in the format that editors will respect.
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Al's newsletter puts money-making ideas in your inbox.
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In Al Harberg's Software Marketing Newsletter, you'll find tips about writing newsletters, press releases, and PAD files.
Subscribe Now.
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