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Overview of The Big Red Fez by Seth Godin
 
Godin urges us to design our web sites for the busy, ill-informed, impatient, not very thoughtful person who is eager to click on something immediately. That sounds like the typical software buyer.
Godin defines the goal of your web site as creating "a series of enticing offers, impenetrable boundaries and thoughtful and logical steps that keep people with you from the moment they arrive until they successfully reach the destination you've set out for them." The longer somebody has been on our web site, the more valuable they are as a prospect, and the more time we can afford to spend with them to close the sale.
Software publishers and developers can benefit from Seth Godin's "The Big Red Fez"
Godin believes that if a visitor can't figure out why they're on your web site during the first three seconds of their visit, then they're gone. This means that your web site had better load quickly. And the first sentence had better tell your visitors your company name, the name of your software, the platform it runs under, the price, and how it can benefit the visitor. There's simply no time to babble about your mission statement, or how proud you are to release a new version of your software.
The book is a quick read. It consists of 40 or 50 short, independent lessons. Each lesson is easy to understand, hard to dispute, and (usually) easy to implement in your own web site.
Should software authors read The Big Red Fez?
The Big Red Fez is full of ideas that can improve your software sales. Even if you only implement a few of them, reading the book is time well spent.
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Use press releases to increase your software sales.
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Use press releases to generate more sales for your software.
Transform your little-known software into a best-seller.
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Get in-depth software marketing insights by subscribing to Al Harberg's Software Marketing Newsletter.
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Al Harberg's Software Marketing Newsletter delivers fresh ideas on creating website sales messages.
Subscribe today, and watch your software sales go up.
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Buy the book from amazon.com
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