Press Releases for Software Developers
from Al Harberg of DP Directory

Don't Make Me Think: A Common Sense Approach to Web Usability

Book review of Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug (published by New Riders). It's a mistake to believe that people will read your web site, or study it, or spend some time trying to understand it. By simplifying your web site, you increase your chances of selling software.

Overview of Don't Make Me Think by Steve Krug Krug's first law of usability is "Don't make me think!". For example, software developers shouldn't display a button labeled "register" or "purchase". Show your web site visitors a button that says "Buy Now", and you'll sell more software. People don't read web sites. They skim them. If you include paragraphs of text, many visitors will ignore them. People aren't looking for the correct button to click. They'll settle for anything close. If you make it easy for them to buy your software, you'll make more sales. Break pages into clearly defined areas. Make it obvious what's clickable and what isn't. Trim text to the bare bone. In support of these broad principles, Krug offers suggestions for making it easy for your web site visitors to know where they are, and where they're going. And he includes many targeted examples to illustrate his principles. Krug takes a lot of time to explain why untested opinions are dangerous. Testing can be easy, and it's worth the time. Software developers will like Steve Krug's "Don't Make Me Think" This book provides keen insights into the web browsing habits of real customers and prospects. It forces you to think through the message that you're trying to convey, and to deliver the message simply. Should software authors read Steve Krug's Book? Buy it. It's a quick read. While the message is simple, Krug brings it home effectively. Your web site is your number-one sales tool, and this book can make it significantly better. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ Copyright © 1997-2010 DP Directory, Inc.

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