Press Releases for Software Developers
from Al Harberg of DP Directory

Software marketing book review - Don't Make Me Think

Book review of Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug (published by New Riders). It's a bad software marketing assumption to believe that people will read your website, or study it, or spend some time trying to understand it. By simplifying your website, you increase your chances of selling software.

Overview of Don't Make Me Think by Steve Krug Krug's first law of usability is "Don't make me think!". For example, software developers shouldn't display a button labeled "register" or "purchase". Show your web site visitors a button that says "Buy Now", and you'll sell more software. People don't read websites. They skim them. If you include paragraphs of text, many visitors will ignore them. People aren't looking for the correct button to click. They'll settle for anything close. If you pay attention to software marketing principles and make it easy for prospects to buy your software, you'll make more software sales. Break pages into clearly defined areas. Make it obvious what's clickable and what isn't. Trim text to the bare bone. In support of these broad software marketing principles, Krug offers suggestions for making it easy for your website visitors to know where they are, and where they're going. And he includes many targeted examples to illustrate his principles. Krug takes a lot of time to explain why untested opinions are dangerous. Testing can be easy, and it's worth the time. Software developers will like Steve Krug's "Don't Make Me Think" This book provides keen insights into the web browsing habits of real customers and prospects. It forces you to think through the message that you're trying to convey, and to deliver the message simply. It coaxes you to do good software marketing. Should software authors read Steve Krug's Book? Buy it. It's a quick read. While the message is simple, Krug brings it home effectively. Your website is your number-one software marketing tool, and this book can help you make it significantly better. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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