Press Releases for Software Developers
from Al Harberg of DP Directory

Index of Al Harberg's software marketing articles
The 100+ articles are divided into 11 groups
This is Group 1 - Using Press Releases to Sell More Software

Group  1. Using Press Releases to Sell More Software Group  2. Website Design and Sales Group  3. Write Better, and Sell More Software Group  4. Using Newsletters to Sell Your Software Group  5. Software Marketing Ideas to Increase Your Sales Group  6. Interviews with Software Industry Leaders Group  7. Sales Book Reviews Group  8. Marketing Book Reviews Group  9. Website Design Book Reviews Group 10. Business Book Reviews Group 11. Motivational Book Reviews Group 1 - Using press releases to sell more software Formatting Your Press Release The easier you make it for the editors and bloggers to use your press release, the more likely you'll get media coverage. How Press Releases Can Sell More of Your Software Millions of people make software buying decisions based upon the press releases they read in magazines and newspapers. When Should You Send Your Press Releases to the Editors? Timing matters! Learn when to send your New Product Announcements to the editors and bloggers. Positioning your Software in your Press Release Use your press release to position your software to target a specific audience. Don't Say "Shareware" in Your Press Release A "shareware" press release isn't going to impress the editors. Send Your Press Releases to the Vertical Market Editors While sending your press releases to computer editors is the most cost-effective way to market most software, it's also important to submit your news release to vertical market editors. Sending Your Press Releases to Newspaper Columnists Newspaper columnists want to tell their readers about great software. Like yours! Send them your press release, and make it easy for them to boost your software marketing. Should You Quote Your Company's Officials in Your Press Release? It's a mistake to include quotations in most press releases. Keep Your Press Releases Impersonal Don't start your press release with a personal cover-letter to the editor. Get Listed in Magazines' Round-Up Articles Press releases can get you publicity months and years from now, in roundup articles. Your "Christmas Gift-Giving Guide" Press Release Boost year-end sales by using a press release to get coverage in magazines' Holiday Gift-Giving Guides. When Should You Send Your Press Releases to the Editors? There are two great times to send press releases to editors and bloggers. The Press Release Horse Race When choosing a company to email your press releases to the editors, make sure you're getting somebody who will give your press release a careful reading, and give you tough, honest feedback. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Press releases create buzz about your software. The press release that you send to the editors has to be in the format that they can use. Hire a professional marketing person to write your press release, rather than a programmer who is sending press releases as a side business. You owe it to yourself to do it right! Learn powerful sales writing techniques with Al Harberg's free monthly newsletter. Subscribe Now to Al Harberg's Software Marketing Newsletter, the best way for software developers to get free, wall-to-wall information that will boost your software sales. I take the mystery and hype out of brand extensions, permission marketing, search engine optimization, upselling, cross-selling, and after-selling, so you can concentrate on just plain selling more of your software. We'll never use your email address for anything besides sending you this monthly newsletter. Subscribe Now. You'll like what will happen to your sales! Subscribe Now.