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Al Harberg
DP Directory, Inc.
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Press Releases for Software Developers
from Al Harberg of DP Directory


Index of Al Harberg's software marketing articles
The 100+ articles are divided into 11 groups
This is Group 3 - Write Better, and Sell More Software


write well and sell more applications Group  1. Using Press Releases to Sell More Software
Group  2. Website Design and Sales
Group  3. Write Better, and Sell More Software
Group  4. Using Newsletters to Sell Your Software
Group  5. Software Marketing Ideas to Increase Your Sales
Group  6. Interviews with Software Industry Leaders
Group  7. Sales Book Reviews
Group  8. Marketing Book Reviews
Group  9. Website Design Book Reviews
Group 10. Business Book Reviews
Group 11. Motivational Book Reviews

Group 3 -

Software marketing -
Improve your copywriting, and sell more software

Your software name and brand affect your income

Properly naming and branding your software is an essential part of software marketing. Here are some ideas that will increase your software income.

Watch Your Language! - Increase your software sales by changing the way you talk to Americans.

Good software copywriting is essential to good software marketing. Language matters. You can sell more software by writing better.

Increase Software Sales with Inconsistency

Your website has to have every variation possible for keywords that are important to your sales. Here are software marketing tips about copywriting and search engine optimization (SEO).

Convert Your Site from Techno-Babble to English, and Sell More Software

You can boost your software marketing and increase your software sales if your website is written in plain English, and not in tech-talk.

Will This Work on My Machine?

You'll sell more software if you tell prospects what platform your application requires. Here are some software marketing tips.


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Press releases put your software in front of thousands of eyeballs.
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It takes experience to write a press release that will get the media excited about your software.

Contact us today about writing your press release, and emailing it to the editors.

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Al Harberg's Software Marketing Newsletter is a valuable developers' resource.
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Each month, gain new insights about software marketing.

Subscribe to Al Harberg's Software Marketing Newsletter today. And check out the Newsletter Archive with more than 100 hard-hitting articles that will increase your software sales.

Subscribe Now.

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