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press release services

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Turn your website into a sales machine.
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When you hire me to review your website, I'm not going to send you boilerplate marketing theory.

You'll get my best judgment on specific changes that you should make to your website - changes that I believe will result in your selling more software.

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Al Harberg
DP Directory, Inc.
525 Goodale Hill Rd
Glastonbury, CT 06033 USA
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Press Releases for Software Developers
from Al Harberg of DP Directory


Index of Al Harberg's software marketing articles
The 100+ articles are divided into 11 groups
This is Group 5 - Software Marketing Ideas to Increase Your Sales


software marketing ideas for mISVs Group  1. Using Press Releases to Sell More Software
Group  2. Website Design and Sales
Group  3. Write Better, and Sell More Software
Group  4. Using Newsletters to Sell Your Software
Group  5. Software Marketing Ideas to Increase Sales
Group  6. Interviews with Software Industry Leaders
Group  7. Sales Book Reviews
Group  8. Marketing Book Reviews
Group  9. Website Design Book Reviews
Group 10. Business Book Reviews
Group 11. Motivational Book Reviews

Group 5 -

Software marketing ideas to
increase your software sales

Start with your Best Software Sales Message

Your software sales message will be more effective if you put the most important information at the top of your sales pitch. It's good software marketing.

Should Your Next Application Be a Windows PopUp Blocker?

You can increase your software sales if you stop developing me-too, look-alike programs, and start creating unique applications.

Selling Software to Families

When selling educational software - or any software - into the home, be sure that your sales message is targeted at all of the important decision-makers. Here are some practical software marketing tips.

Tell Prospects That Your Software is Unique

You can sell more software if you point out to your web site visitors that your software has features and benefits that they simply can't find in other applications. Learn more about this software marketing strategy.

Focus on Profits

Software sales, downloads, and website visitors are important. But good software marketing means that you should focus on software profits.

Closing the Sale - Creating a Series of Software Sales Screens for your Trial Version

Software-buying prospects learn to ignore your nag screens. Concentrate your software marketing efforts on selling, not nagging.

Create Customer Expectations for your Software that your Competitors Can't Match

Create in prospects' minds the expectation that all software in your category must have one or more features that are unique to your application. Learn more about this software marketing approach.

Encourage Your Customers to Tell Their Friends About Your Software

Word-of-mouth advertising is effective. It's a proven software marketing technique. Ask your customers to tell their friends about your software!

Can Opt-In Email Lists Increase Your Software Sales?

Deciding if opt-in email lists should be part of your software marketing plan.

Three Great Ideas

Three software marketing ideas to get great marketing information, make friends, and increase sales.

Product Line Extensions, Brand Extensions, Suites, and Software Product Families

You can increase sales of your software by creating new versions and variations. And while it normally takes less time to spin off a new version of your application, there are risks. Learn more about these software marketing techniques.

Upselling, Cross-Selling, After-Selling, and Just Plain Selling

Learn new selling techniques for your software business.

Closing the Software Sale

If you're going to sell software, you have to ask for the sale. It's basic software marketing.

Selling Software Site Licenses

You can increase your software income by selling multi-user and site licenses to corporations, government institutions, school districts, and other large organizations. Here are the details of this software marketing strategy.

Leading with Your Chin

Turn your software's technical weaknesses into software marketing strengths. Here's how.

Your Software's Unique Feature

If you don't help prospects and software reviewers find your applications' best features, they won't find them! Learn more about this software marketing strategy.

Handle Expert Advice with Care

There are a lot of dangers in blindly accepting advice from other software developers. Learn more about their software marketing before incorporating their ideas into your software marketing strategy.

Please Add Me to your Friends List

Get on your customers' whitelists, and you'll sell more software.

Increase Your Profits by Selling Software Upgrades

Selling major software upgrades to existing customers can boost your software marketing, and be a major source of income - especially if you do it well!

Lost Opportunity Costs

It's easy to spend too much time worrying about direct costs, and not enough time worrying about lost opportunity costs. Good software marketing requires you to keep track of both types of costs.

Aim High!

What I learned at the 2003 Shareware Industry Conference - and how it can help your software marketing.

You can sell more software this year than you did last year. Lots more!

Here are ten software marketing tips that will give you an immediate bump in software sales.

The Wisdom of Bill Russell

Three Quick Quotes from Bill Russell, the greatest winner in National Basketball Association history (11 NBA championships in 13 years).

Making Your Postal-Mail Memorable

By wallpapering your envelope with attractive stamps, you get people's attention and you improve your chances of getting your envelope opened. They'll be much more likely to read your software marketing message.


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Use press releases to generate more sales for your software.

Transform your little-known software into a best-seller.

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Hard-hitting software marketing information. Monthly. Free.
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If you keep doing the same old things, your software sales won't go up.

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