Press Releases for Software Developers
from Al Harberg of DP Directory

Index of Al Harberg's software marketing articles
The 100+ articles are divided into 11 groups
This is Group 9 - Website Design Book Reviews

Group  1. Using Press Releases to Sell More Software Group  2. Website Design and Sales Group  3. Write Better, and Sell More Software Group  4. Using Newsletters to Sell Your Software Group  5. Software Marketing Ideas to Increase Your Sales Group  6. Interviews with Software Industry Leaders Group  7. Sales Book Reviews Group  8. Marketing Book Reviews Group  9. Website Design Book Reviews Group 10. Business Book Reviews Group 11. Motivational Book Reviews Group 9 - Software Marketing - Website design book reviews Homepage Usability Book review of Homepage Usability: 50 Websites Deconstructed by Jakob Nielsen and Marie Tahir (published by New Riders). Jakob Nielsen, recognized as the guru of website usability, charges $10,000(US) to evaluate a company's homepage (not their website - their homepage). In this book, he documents all of the criteria that he uses when optimizing a customer's homepage, and gives 50 in-depth examples. This book will increase a software developer's sales by many, many times the book's cover price. It will boost your software marketing. Don't Make Me Think Book review of Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug (published by New Riders). It's a software marketing mistake to believe that people will read your web site, or study it, or spend some time trying to understand it. By simplifying your web site, you increase your chances of selling more software. The Big Red Fez Book review of The Big Red Fez: How to Make Any Web Site Better by Seth Godin (published by Simon & Schuster). Spend an hour and learn what the "permission marketing" guru thinks about website design. Godin's ideas translate easily into the world of software marketing. Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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