Group 1. Using Press Releases to Sell More Software
Group 2. Website Design and Sales
Group 3. Write Better, and Sell More Software
Group 4. Using Newsletters to Sell Your Software
Group 5. Software Marketing Ideas to Increase Your Sales
Group 6. Interviews with Software Industry Leaders
Group 7. Sales Book Reviews
Group 8. Marketing Book Reviews
Group 9. Website Design Book Reviews
Group 10. Business Book Reviews
Group 11. Motivational Book Reviews
Group 10 -
Software marketing - Business book reviews
Never Wrestle with a Pig
Book review of Never Wrestle with a Pig - and Ninety Other Ideas to Build Your Business and Career by Mark H. McCormack (published by Penguin Books). The author of "What They Don't Teach You at Harvard Business School" has written a book about using people skills at work. He reflects on his 40-year career in sports and celebrity management, and shares advice that can help businesses, big and small. McCormack's ideas will help your software marketing efforts.
If I Knew Then What I Know Now
Book review of If I Knew Then What I Know Now - CEOs and Other Smart Executives Share Wisdom They Wish They'd Been Told 25 Years Ago by Richard Edler (published by Berkley Books). The author asked successful people, "What do you know now that you wish you'd been told twenty-five years ago?". Weave his ideas into your software marketing, and sell more software.
eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers
Book review of eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers by Debra Schepp & Brad Schepp (published by McGraw-Hill Osborne Media). Kathy Salisbury of Great Mind Software was the guest book reviewer for this article in Al Harberg's Software Marketing Newsletter. The book offers insights for software developers who want to know what is involved with selling their applications on eBay.
The Best Advice Ever for Becoming a Success at Work
Book review of The Best Advice Ever for Becoming a Success at Work by Robert McCord (published by Andrews McMeel Publishing). Here are 178 pages of aphorisms and anecdotes that will help you with business planning, strategy, management, leadership, finance, accounting, sales, marketing, pricing, competition, entrepreneurship, and all of the other business issues that software developers have to deal with every day. It's full of great business advice that should be part of your software marketing plan.
Entrepreneurs Are Made Not Born
Book review of Entrepreneurs Are Made Not Born - Secrets from 200 Successful Entrepreneurs by Lloyd E. Shefsky (published by McGraw-Hill, Inc.). Shefsky interviewed more than two hundred successful entrepreneurs, and tried to figure out what makes them tick. Use these ideas to boost your software marketing.
CRM at the Speed of Light
Book review of CRM at the Speed of Light - Essential Customer Strategies for the 21st Century by Paul Greenberg (published by McGraw-Hill/Osborne). CRM has moved from fad to mainstream technology. This book explains why every company software development needs to understand CRM, integrate it into their software marketing efforts.
Success Leaves Clues
Book review of Success Leaves Clues - Practical Tools for Effective Sales and Marketing by John L. Stanton and Richard J. George (published by Silver Lake Publishing). Market your software more effectively by learning the techniques used by successful marketers.
Carl Young's Adobe Acrobat 6.0
Book review of Carl Young's Adobe Acrobat 6.0 by Carl Young. Learn everything you need to know about the (then) latest version of Adobe Acrobat.
What Were They Thinking?
Book review of What Were They Thinking? Marketing Lessons You Can Learn from Products That Flopped by Robert M. McMath and Thom Forbes (published by Times Business - Random House). An examination of the truly stupid marketing mistakes that large companies have made - mistakes that can be avoided in independent software developers' software marketing efforts.
Negotiate This!
Book review of Negotiate This! By Caring, But Not T-H-A-T Much by Herb Cohen (published by Warner Business Books). Gain the skills that you need to negotiate a deal with a software publisher, craft terms with an affiliate, or jointly market your software with another mISV.
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Advertising is expensive. Press release campaigns are affordable.
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You have to send your New Product Announcement to the right people.
You're wasting time and money if you're sending press releases to generic names (such as "Software Editor" versus real names such as "John Smith") or to generic addresses (such as news@ instead of jsmith@).
Use a professional service that will deliver your press releases to the right mailboxes.
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Subscribe to Al Harberg's Software Marketing Newsletter
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It's always been easy to find bad marketing advice about selling software.
Now you can get advice from a professional.
It's monthly, and it's free.
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