Group 1. Using Press Releases to Sell More Software
Group 2. Website Design and Sales
Group 3. Write Better, and Sell More Software
Group 4. Using Newsletters to Sell Your Software
Group 5. Software Marketing Ideas to Increase Your Sales
Group 6. Interviews with Software Industry Leaders
Group 7. Sales Book Reviews
Group 8. Marketing Book Reviews
Group 9. Website Design Book Reviews
Group 10. Business Book Reviews
Group 11. Motivational Book Reviews
Group 11 -
Software Marketing - Motivational book reviews
PowerLiving by Jake
Book review of PowerLiving by Jake by Jake Steinfeld (published by Random House). Jake's book is a combination autobiography and rah-rah book that tries to systematize the key elements that led Jake to mold a successful business and a successful life. Use Jake's ideas to strengthen your software marketing.
Russell Rules
Book review of Russell Rules - 11 Lessons on Leadership From the Twentieth Century's Greatest Winner by Bill Russell (published by Dutton). The NBA's biggest winner shares his secrets. Many of them apply to the software marketing efforts of independent software vendors (ISVs).
Take Back Your Time
Book review of Take Back Your Time - How to Regain Control of Work, Information, and Technology by Jan Jasper (published by St. Martin's Griffin). Effective time management for busy business people, and software developers.
That's Outside My Boat
Book review of That's Outside My Boat - Letting Go of What You Can't Control by Charlie Jones and Kim Doren (published by Andrews McMeel Publishing). Concentrate on the things that you can control, and watch your business grow. This book provides useful insights on how developers can concentrate on the essentials of their software marketing plans.
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Lists: computer, business
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Ordering: place an order, prices and time frames, sample news releases, about us
Information: free newsletters, press release FAQ, software marketing glossary
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Computer editors and bloggers want to tell your story to their readers.
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To increase your software sales, your press release has to be written in flawless English.
If you use my press release distribution service, I'll review your press release for free and give you my feedback.
If you'd prefer, I can write your press release for you.
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Al's newsletter puts money-making ideas in your inbox.
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Al Harberg's Software Marketing Newsletter takes the mystery and hype out of brand extensions, permission marketing, upselling, cross-selling, and after-selling...
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