Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

a-b test, about us, above the fold, accessibility

a-b test a-b test - A testing technique that allows you to try two alternative strategies and measure the results. Software developers use A-B tests to determine which eCommerce company produces more conversions and greater profits. An example of this would be switching the destinations of your "buy now" links between your two eCommerce providers every five minutes for a week, and measuring the results. Other reasons for A-B testing would be to test two different tag lines and measure the results on conversions. to test two different sales presentations. to test the total profit generated by two different prices for your application. about us web page 'about us' web page - A web page that describes your software company and the people who run it. The page should talk about your firm, its key people, your physical location, your software specialty, and your accomplishments. Don't write an encyclopedia entry. Instead, write a warm, friendly, inviting paragraph or two. Think about generating sales, and use this page to position your software and your company in the marketplace. Your "About Us" page can divert people's attention away from possible weaknesses. You can establish your expertise, and use it to entice prospects to buy your software. You can overcome the reluctance of businesses to buy from small companies by talking about the number of years that you've been in business, and your commitment to user support. If English is not your first language, some Americans will be reluctant to buy your software because they fear that they'll have difficulty communicating with you by email. A well-written "About Us" page can do a lot to dispel that worry. above the fold above the fold - A newspaper term that means "in the top half of the front page". This is the area that people see immediately when they pick up a folded newspaper. As an Internet term, "above the fold" refers to the area of a web page that people can see without scrolling. Because different software buyers have different browsers and different screen resolutions, and many don't browse at full-screen, "above the fold" no longer has an absolute, measurable meaning. People expect to find the most important information about your software above the fold. Google and the other search engines do, too. Make sure the information above the fold contains all of the keywords and keyphrases that you want the search engines to associate with that web page. From the perspective of search engine optimization (SEO), your web page's title, description, keywords, and h1 tag all need to contain your most important words and phrases, too. accessibility accessibility - The ease with which people with physical impairments can navigate your website. At a minimum, each image on your software site should have a descriptive name, as well as an alt tag that describes the image. Using descriptive filenames and meaningful alt tags helps you with SEO, too. Don't give your screenshots, boxshots, and other images blah names. Be aware that the search engines are very sensitive about keyword stuffing. If you have an image that's 240 pixels by 160 pixels, then feel free to give it a significant name with six or eight words - including keywords and keyphrases. But if your web page has a box with four corners and four sides, and you change the name of the 8-pixel by 8-pixel upper-right corner from urc.jpg to widget-saves-money-and-time-for-business-and-home-users.jpg, the search engines will not be happy. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - A - pages: a-b test about us web page above the fold accessibility acronyms active voice activity stream adjacencies adjacent ADOS advertising adware affiliate Age Curve AIDA Al Harberg's Software Marketing Newsletter algorithm alt tag Anatomy of Buzz anchor animated GIF applet application service provider assistive technology Association of Software Professionals assumption astroturfing authority award Sell more software and SaaS by using our press release services. Since 1984, DP Directory has been providing software developers with news release writing and submission services. In August of 1997 we introduced our press release emailing service. We've helped thousands and thousands of developers boost their software sales by getting them write-ups in magazines, newspapers, and blogs. We know the tech and smartphone marketplace. We know how to get publicity for your software application. Here's how you should choose the right company to email your news releases to the media. Subscribe now to Al Harberg's Software Marketing Newsletter. Free. Subscribe Now to Al Harberg's Software Marketing Newsletter. This free newsletter is the best way for software vendors to get free, wall-to-wall information that will boost application sales. I take the hype out of search engine optimization (SEO), brand extensions, permission marketing, upselling, cross-selling, and after-selling, so you can concentrate on selling more of your software. We'll never use your email address for anything besides emailing you this free monthly newsletter. Subscribe Now. You'll like what will happen to your software sales. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.