Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

anchor, animated GIF, applet, application service provider

anchor anchor - The HTML code that lets you set up hyperlinks. Anchor text is the descriptive word or phrase that users click when they're on your web pages. Search engines generally give high weight to the text found in anchors. From a search engine optimization (SEO) perspective, you're missing an opportunity to increase your search engine visibility if you use anchor text such as "click here" or "more...". animated GIF animated GIF - An ancient torture device. Animated GIF files annoy your website visitors, and motivate them to hit their web browsers' "back" buttons. applet applet - A java program that you can run on your website that may scare away users. Users at some large corporations, government agencies, and nonprofits sit behind firewalls that block java programs. Many users have java turned off for security reasons. Some search engines cannot access or index the information on your website that is delivered via java applets. application service provider application service provider - A delivery vehicle by which users rent or lease software instead of buying it. Many would argue that "application service provider" is the last decade's buzzword for what we call "software as a service" (SaaS) today. A major advantage of ASP and SaaS is that the software is always up-to-date and maintenance-free. Users don't have to worry about program installation or upgrades. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - A - pages: a-b test about us web page above the fold accessibility acronyms active voice activity stream adjacencies adjacent ADOS advertising adware affiliate Age Curve AIDA Al Harberg's Software Marketing Newsletter algorithm alt tag Anatomy of Buzz anchor animated GIF applet application service provider assistive technology Association of Software Professionals assumption astroturfing authority award New Product Announcements put your software in front of thousands of eyeballs. Those 250-word descriptions of your competitors' desktop and iPhone software in the computer magazines - they're your competitors' news releases. Are you getting your share of the free publicity that newspapers, magazines, and blogs deliver? Take the marketing mystery out of brand extensions with Al's free newsletter. If you continue to do the same old things, your application sales won't increase. Subscribe now to Al Harberg's free Software Marketing Newsletter, and learn sales techniques that will increase your bottom line. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.