Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

assistive technology, Association of Software Professionals,
assumption, astroturfing, authority, award

assistive technology assistive technology - Software and hardware add-ons that help people with physical disabilities use your website. People with vision problems may use screen readers. You can help them understand and navigate your website by ensuring that your site has no spelling errors, and that each of your images has an alt tag that describes that image. Adding meaningful, keyword-rich alt tags to your images not only helps people with vision problems. It also helps your search engine optimization (SEO) efforts by adding well-targeted keywords and key phrases to your web page. Association of Software Professionals (ASP) Association of Software Professionals - A trade association of nearly 800 software developers and allied professionals. Most members create and market try-before-you-buy software. Before February of 2010, the ASP was known as the Association of Shareware Professionals. assumption assumption - Taking marketplace information for granted. Software developers have two choices - Accept the common wisdom about the marketplace, or perform tests to see if this information is correct. Success in the software development industry demands that we test everything that is critical to our companies. Don't assume. Test! In their book "What Were They Thinking?," Robert M. McMath and Thom Forbes give us a light-hearted list of assumptions that will help your product launch fail. Translated into the software industry, the funniest ones are - Customers will buy your software if you think it's a good product. Customers will buy your app if it's technically better than your competitors' programs. Customers will be able to tell that your software is better than other software in the marketplace. Your product will sell itself. It's tough to run a successful microISV company. Don't let bad assumptions like these affect your software company's success. astroturfing astroturfing - Pretending to have grass-roots support for your product or service. With astroturfing, it's not grass-roots support. In actuality the apparent interest in your brand has been bought and paid for. authority authority - The amount of importance that search engines assign to a web page and to a website. While nobody knows exactly how search engines determine a site's authority, the major criteria seem to be the number of well-targeted words on the site and the amount of traffic that the site generates. Search engines don't judge the accuracy of the information on a site. They're interested in the volume and popularity of the site when calculating authority. Software developers' goals are (1) to get the search engines to treat their websites as authority sites, and (2) to get inbound links from software industry authority sites and from well-targeted vertical market authority sites. award award - Recognition from a download site or other organization. Five-star awards from CNET and five-cow awards from Tucows can generate a significant number of sales that software authors might not otherwise get. You should display these awards prominently on your website. You can't beat an award from the Educational Software Cooperative (ESC). Awards from smaller download sites and from less popular organizations will have less impact on prospects' decisions to buy your applications. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - A - pages: a-b test about us web page above the fold accessibility acronyms active voice activity stream adjacencies adjacent ADOS advertising adware affiliate Age Curve AIDA Al Harberg's Software Marketing Newsletter algorithm alt tag Anatomy of Buzz anchor animated GIF applet application service provider assistive technology Association of Software Professionals assumption astroturfing authority award Your press release will elevate your software's image. The news release that you submit to the editors and bloggers has to be in a format that they can use. Hire a professional marketing guy to write your New Product Announcement. Don't rely on another programmer who is sending press releases as a side business. You owe it to yourself to work with a professional press release person. Software selling information, without the hype, in your inbox, monthly. Free. Who needs a free monthly newsletter about application marketing? Every software vendor who wants to sell more software. Subscribe now to the newsletter, or read more than 100 articles in the newsletter's marketing archive.