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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

call to action, CAN-SPAM act, canonical site,
cascading style sheets, case


call to action means asking for the software sale

call to action

call to action - Asking for the software sale.

A call to action is usually the part of your website or trial software that gives your prospect your best sales pitch, and asks for the sale.

You can talk about features and benefits until the cows come home. But if you don't ask for the sale, you're not going to generate a lot of income. Each description of your software's features and benefits should include a call to action. Examples would be including the phrase "Order Now", displaying a "buy now" button, or providing a link to your order page.

Other calls to action include getting people to download the trial version of your software, sign up for your newsletter, telephone you to ask a question, or visit your blog.



CAN-SPAM Act - A US law passed
in 2003 that created rules that business emailers must follow.

CAN-SPAM Act rules include offering each recipient the ability to easily opt out of receiving future emails, using a non-deceptive email subject line on every email, including the address of the sender of the emails, and clearly indicating adult emailings.


canonical site

canonical site - Your main web site.

Perhaps you have your servers set up to recognize both and From the search engines' perspective, these are two completely different websites.

cascading style sheets (CSS) If you're not careful, you might be splitting your search engine equity between the two sites. You can use HTML to specify which of the two sites is the one that the search engines should treat as the "real" site - the canonical site.


cascading style sheets

cascading style sheets - An HTML feature that lets you put your website's design information in a single place.

By specifying once the fonts, colors, and other style elements that you want to use on your website, you can ensure consistency from page to page.

Older browsers do not support CSS properly.



case - An attribute of text.

Variations include UPPERCASE WORDS, Capitalized Words, and lower case words.

Uppercase words are hard to read, and generally are annoying to the people who visit your website. Some search engines distinguish between capitalized words and lower case words. If "email" is an important keyword for you, be sure that your site has email, Email, e-mail, and E-mail in your web text.

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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - C - pages:
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call to action
canonical site
cascading style sheets
case study
category killer
Children's Writer's Word Book
Christmas gift-giving guide
clearing your throat
click here
click through rate (ctr)
closing the sale
co-op database
common sense
company name
competing with software giants
compiled list
computer columns in newspapers
contact information
Content Rules
controlled circulation publication
conversion rate
copy editing
copyright notification
cost-based pricing
cost per click (cpc)
cost per thousand (cpm)
cover letter
Creative Habit
CRM at the Speed of Light
cross marketing
CSS - cascading style sheets
CTR - click through rate
Customer-Driven Company
customer's perspective
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Press releases generate software sales. Period.
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News releases increase your software's visibility with prospects and customers.

Start your software company's press release campaign today.

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