clearing your throat
clearing your throat - Wasting readers' time by starting your sales presentation with noise.
Don't try to sell your software by sharing thoughts that don't contribute to the sales process. Too many developers are still wasting the top of their websites - the most valuable real estate that they own - by saying something like "Welcome to the Widget web site."
Instead, microISVs should be starting with their strongest sales message, and touting their software's most compelling benefit.
Don't clear your throat. Sell your software!
click here - Terrible anchor text for a web page hyperlink.
Since search engines and people are both interested in the anchor text associated with links, make yours meaningful and descriptive.
Replace all of your meaningless "more..." -type anchors with keyword-rich phrases that help sell your software.
click through rate (CTR)
click through rate (CTR) - A measurement of the responsiveness of Internet ads.
CTR is the percentage of people who respond to banner ads or hyperlinks by clicking on them.
cloaking - An SEO method of tricking the search engines.
Cloaking is a technique that gives you a higher ranking by letting search engine crawlers see different web pages than your human visitors see. Cloaking will get your entire site thrown out of the search engines.
closing the sale
closing the sale - Asking for the software order.
Closing the sale means getting the prospect to take out a credit card, and click your website's "buy now" button.
Without exception, every book on sales that you will ever read will tell you that the number one reason for failure to sell is failure to ask for the sale. In face to face selling, inexperienced sales people explain the product's features and benefits, and expect people to reach for their credit cards.
That's not how the sales process works. You have to ask for the sale.
It's the same on the Internet. Your website has to paint prospects into a word picture in which they see themselves benefiting from using your software. But you have to say "Buy Now". You have to have easy-to-find "Buy Now" buttons.
You have to ask for the sale.
co-op database - A list of prospects' contact information, compiled cooperatively by more than one business or nonprofit.
Often, the organizations hire a list manager to do the merge/purge work, and to ensure the confidentiality of the lists that are used in the compilation.
Sometimes software developers pool their email lists of prospects and customers, and create an email list that all participants can use to market their applications.
Software Marketing Glossary
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