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Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

border on this Glossary page, you'll find these words and phrases border

clearing your throat, click here, click through rate (ctr),
cloaking, closing the sale, co-op database


O'Conner advice on writing

clearing your throat

clearing your throat - Wasting readers' time by starting your sales presentation with noise.

Don't try to sell your software by sharing thoughts that don't contribute to the sales process. Too many developers are still wasting the top of their websites - the most valuable real estate that they own - by saying something like "Welcome to the Widget web site."

Instead, microISVs should be starting with their strongest sales message, and touting their software's most compelling benefit.

Don't clear your throat. Sell your software!


click here

click here - Terrible anchor text for a web page hyperlink.

Since search engines and people are both interested in the anchor text associated with links, make yours meaningful and descriptive.

Replace all of your meaningless "more..." -type anchors with keyword-rich phrases that help sell your software.


CTR click through rate

click through rate (CTR)

click through rate (CTR) - A measurement of the responsiveness of Internet ads.

CTR is the percentage of people who respond to banner ads or hyperlinks by clicking on them.



cloaking - An SEO method of tricking the search engines.

Cloaking is a technique that gives you a higher ranking by letting search engine crawlers see different web pages than your human visitors see. Cloaking will get your entire site thrown out of the search engines.


closing the sale

closing the sale - Asking for the software order.

quotation from Joe Girard's book Closing the Sale Closing the sale means getting the prospect to take out a credit card, and click your website's "buy now" button.

Without exception, every book on sales that you will ever read will tell you that the number one reason for failure to sell is failure to ask for the sale. In face to face selling, inexperienced sales people explain the product's features and benefits, and expect people to reach for their credit cards.

That's not how the sales process works. You have to ask for the sale.

It's the same on the Internet. Your website has to paint prospects into a word picture in which they see themselves benefiting from using your software. But you have to say "Buy Now". You have to have easy-to-find "Buy Now" buttons.

You have to ask for the sale.


co-op database

co-op database - A list of prospects' contact information, compiled cooperatively by more than one business or nonprofit.

Often, the organizations hire a list manager to do the merge/purge work, and to ensure the confidentiality of the lists that are used in the compilation.

Sometimes software developers pool their email lists of prospects and customers, and create an email list that all participants can use to market their applications.

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Glossary Index
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A - B - C - D - E - F - G
H - I - J - K - L - M
N - O - P - Q - R - S - T
U - V - W - X - Y - Z
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Table of Contents
of the - C - pages:
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call to action
canonical site
cascading style sheets
case study
category killer
Children's Writer's Word Book
Christmas gift-giving guide
clearing your throat
click here
click through rate (ctr)
closing the sale
co-op database
common sense
company name
competing with software giants
compiled list
computer columns in newspapers
contact information
Content Rules
controlled circulation publication
conversion rate
copy editing
copyright notification
cost-based pricing
cost per click (cpc)
cost per thousand (cpm)
cover letter
Creative Habit
CRM at the Speed of Light
cross marketing
CSS - cascading style sheets
CTR - click through rate
Customer-Driven Company
customer's perspective
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Use news releases to increase your SaaS and desktop/laptop sales.
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To increase your computer and smartphone software sales, your press release has to be written in proper English.

If you use my news release submission service, I'll review your press release for free and give you my feedback.

If you'd prefer, I can write your press release for you, affordably and quickly.

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