Software Marketing Glossary
by Al Harberg, the press release guy from DP Directory

on this Glossary page, you'll find these words and phrases

clearing your throat, click here, click through rate (ctr),
cloaking, closing the sale, co-op database

clearing your throat clearing your throat - Wasting readers' time by starting your sales presentation with noise. Don't try to sell your software by sharing thoughts that don't contribute to the sales process. Too many developers are still wasting the top of their websites - the most valuable real estate that they own - by saying something like "Welcome to the Widget web site." Instead, microISVs should be starting with their strongest sales message, and touting their software's most compelling benefit. Don't clear your throat. Sell your software! click here click here - Terrible anchor text for a web page hyperlink. Since search engines and people are both interested in the anchor text associated with links, make yours meaningful and descriptive. Replace all of your meaningless "more..." -type anchors with keyword-rich phrases that help sell your software. click through rate (CTR) click through rate (CTR) - A measurement of the responsiveness of Internet ads. CTR is the percentage of people who respond to banner ads or hyperlinks by clicking on them. cloaking cloaking - An SEO method of tricking the search engines. Cloaking is a technique that gives you a higher ranking by letting search engine crawlers see different web pages than your human visitors see. Cloaking will get your entire site thrown out of the search engines. closing the sale closing the sale - Asking for the software order. Closing the sale means getting the prospect to take out a credit card, and click your website's "buy now" button. Without exception, every book on sales that you will ever read will tell you that the number one reason for failure to sell is failure to ask for the sale. In face to face selling, inexperienced sales people explain the product's features and benefits, and expect people to reach for their credit cards. That's not how the sales process works. You have to ask for the sale. It's the same on the Internet. Your website has to paint prospects into a word picture in which they see themselves benefiting from using your software. But you have to say "Buy Now". You have to have easy-to-find "Buy Now" buttons. You have to ask for the sale. co-op database co-op database - A list of prospects' contact information, compiled cooperatively by more than one business or nonprofit. Often, the organizations hire a list manager to do the merge/purge work, and to ensure the confidentiality of the lists that are used in the compilation. Sometimes software developers pool their email lists of prospects and customers, and create an email list that all participants can use to market their applications. Software Marketing Glossary Quick Links: Lists: computer, business , education, multimedia, game, programming, others Ordering: place an order, prices and time frames, sample news releases, about us Information: free newsletters, press release FAQ, software marketing glossary Copyright © 1997-2011 DP Directory, Inc.

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Glossary Index A - B - C - D - E - F - G H - I - J - K - L - M N - O - P - Q - R - S - T U - V - W - X - Y - Z Table of Contents of the - C - pages: call to action CAN-SPAM act canonical site cascading style sheets case case study category killer channel Christmas gift-giving guide choices clearing your throat click here click through rate (ctr) cloaking closing the sale co-op database commodity common sense company name competition competitor compiled list computer columns in newspapers consistency consumer contact information content context controlled circulation publication conversion conversion rate cookies copy editing copyright notification copywriting cost-based pricing counter cost per click (cpc) cost per thousand (cpm) cover letter crawler creativity CRM at the Speed of Light credibility cross marketing crowdsourcing CSS - cascading style sheets CTR - click through rate customer Customer-Driven Company customer's perspective Use news releases to increase your SaaS and desktop/laptop sales. To increase your computer and smartphone software sales, your press release has to be written in proper English. If you use my news release submission service, I'll review your press release for free and give you my feedback. If you'd prefer, I can write your press release for you, affordably and quickly.