early adopter
early adopter - A person who jumps on the bandwagon soon after a new idea is introduced.
The phrase "early adopter" was created in 1962 by Everett Rogers in his book "Diffusion of Innovation". Rogers popularized the terms "innovators" (the first people who latch onto a new idea), "early adopters" (the folks who buy once the new idea is deemed to be worthwhile), "early majority", "late majority", and "laggards".
eBay Powerseller Secrets
"eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers" - a book by Debra Schepp & Brad Schepp
"eBay PowerSeller Secrets" discusses the tips and tricks that you need to sell your software successfully on eBay. It's written from the perspective of successful insiders. The book is full of advice that you'd otherwise only learn the hard way - through trial and error.
It's a huge step to set up a software store on eBay. This book is not particularly about the software industry. But it gives you an idea of the complexity and dangers of getting into the eBay marketplace with your applications.
Kathy Salisbury of Great Mind Software was the guest book reviewer for this article in Al Harberg's Software Marketing Newsletter. You can read the entire book review in the marketing archive on this website.
eBook
eBook - a software marketing message that can be downloaded and printed, or read by your prospects and customers on their computers, tablets, or smartphones.
Unlike whitepapers (which are generally serious), ebooks can have any style that you choose, from whimsical to profound. eBooks should be fun to read, and easy to scan. Your eBooks should have images, photos, and illustrations of every kind. According to Ann Handley and C.C. Chapman, the authors of Content Rules, eBooks are a conversation among equals, versus whitepapers which are written by so-called experts.
eCommerce
ecommerce - Selling on the Internet.
I can remember when the first Sears Roebuck store opened in my hometown back in the 1950s: Low prices. Huge variety. The convenience of shopping for everything under the sun in one store.
Everybody came from miles around to check it out. And everybody speculated that retail sales would never be the same.
What didn't change, however, were the fundamentals of the marketplace.
All of this is true of eCommerce, too. Many things have changed and will continue to change. Most of the fundamentals will remain constant.
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