educational game market
educational game market - The collection of prospects who are willing and able to purchase your education-oriented game.
The April/May 2005 issue of Edutopia magazine reports the results of an NPD Group study of the US retail (versus online) game market in 2004. Educational games make up two percent of total US game sales.
Total game sales were $7.3 billion (US). The breakdown was $5.2 billion in console games, $1.0 billion in portable game software, $1.0 billion in non-educational PC game software, and $140 million in educational PC software. In a separate chart, they show the number of units of educational PC game software sold. The numbers drop from nearly 20 million in 2001 to about one third that amount in 2004.
It's very difficult to interpret the numbers. With so many US tax dollars diverted from education to homeland security, the numbers could simply reflect the falling school budgets for educational games. Buried in the numbers could be a healthy and growing home market. Furthermore, within these big-picture numbers, there could be market segments that are growing, and others that are falling (for example, math games versus history games).
Educational Software Cooperative (ESC)
Educational Software Cooperative (ESC) - A 17-year-old trade association of 100+ educational software developers, along with a handful of consultants, parents, and educators.
The ESC is a place where software developers gather to discuss issues about creating and marketing desktop/laptop and software-as-a-service (SaaS) software applications. Members can read and post to the discussions using an ordinary NNTP reader, or by using the HTTP forums on ESC's site.
You don't have to sell educational software to benefit from the ESC.
ESC offers a highly-ranked website that drives end-user traffic to its members' sites. It has its own download site, and a printed and postal-mailed newsletter.
ESC also features a Service Guide of its non-developer members, a Member of the Month program, a Featured Members Gallery, free banner advertising, and active participation at the annual Software Industry Conference (SIC) where the association also holds it annual meeting.
ESC has an active blog that I post to a couple of times each month. I highly recommend it to any software developers who want to learn more about marketing.
My favorite ESC benefit is the ESC Software Marketing Book Club. If you think there are some good software marketing ideas in the Glossary that you're reading, then you're going to love the ESC Software Marketing Book Club! I've been the Book Club moderator since ESC launched this program in February, 2009. At the time of this writing (October, 2010), we're about to start our 22nd book.
Each month, we read one marketing, business, or communications book. Day by day, I post a summary of the major ideas in each chapter. And the members discuss the ideas, and talk about how they can help developers sell more software.
Each month, I post about 4,000 words - the equivalent of about ten of the Glossary pages that you're reading - as part of the introduction to the topics that we discuss. The real value, of course, comes from the in-depth exchange of ideas among the members who participate in ESC's Software Marketing Book Club.
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Send news releases that will impress bloggers and their readers.
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Millions of software and SaaS buyers make their software-buying decisions based upon what they see in the consumer and trade publications.
Editors are eager to tell their readers about the newest desktop and smartphone software.
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